Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
WHO ARE YOU?
Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!
THE JOB
Live Nation’s Media & Sponsorship division is looking for a Creative Strategy College Associate, reporting to the Brand Strategy Director. This role is crucial in helping our brand partners stay relevant and resonate with our music fans. Brand strategy serves as the brand guardian. We are the voice of the live music fan and the heart of communication planning. It is our job to drive culture—to be complete experts in the environment in which our brand partners show up, and therefore experts in how they show up so that they might actualize their business objectives. You’ll develop always-on research on our clients’ categories, competitors, and most importantly, the fan that is highly focused on daily trends and hot topics in cultural and social media conversations.
Program Duration: Wednesday, May 29 – Friday, August 16, 2024
WHAT THIS ROLE WILL DO
Ownership of always-on research collection on market, target, culture, and brand insights, with a special focus on social media and cultural trends that are having significant buzz.
Distill and report culturally relevant trends and proactively informs Creative team of opportunities in a timely manner.
Up to date on direct competitors actions.
Work in collaboration with creative, production, brand management and insights teams to bring strategic value to partners and build long-term relationships that grow revenue.
Support in developing Creative briefs and identifying opportunities to grow client partnerships.
Attend Brand Management, Solutions, and Creative meetings to understand Brand Strategy needs.
Help refine concepts.
WHAT THIS PERSON WILL BRING
Must be a current student enrolled in a Bachelor's/Master's program at an accredited college or university or a recent graduate.
Have an insatiable curiosity for pop culture, social media, and trends.
Ability to turn data and insights into focused implications for a Creative team.
Be a white-boarder, a collaborator, and a design thinker - We love building things together and we believe the best ideas come when strategy and creative work push each other hand-in-hand.
Be a critical listener - Being able to cut through the clutter and identify key objectives for our partners and research needs are a must.
Excellent writing and speaking skills, including public speaking.
Detailed understanding and passion for marketing trends, consumer insights and latest digital and social trends.
Proficiency with Keynote.
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa
Live Nation’s policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
New York City Hiring Rate*: $20/hour
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful New York applicant might be paid. It assumes that the successful candidate will be in New York or perform the position in New York. Similar positions located outside of New York will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the NY Law, a potential new employee’s salary history will not be used in compensation decisions.
