Develop a comprehensive communications and marketing strategy that considers where and how Navigo will position itself (including.....
Develop a comprehensive communications and marketing strategy that considers where and how Navigo will position itself (including branding and brand values) Responsible for enhancing and developing the Navigo, Grimsby Garden Centre, RESPECT, CAMS-care UK and subsidiary brands, image and public profile Develop and implement communications and marketing strategies, plans and policies for Navigo, its services and for its various trading arms including Grimsby Garden Centre, GHF, Navigo Extra, Meals on Wheels, Nurtrio and other income-generating services as well as for specific events, campaigns and projects. Create a detailed and timed annual comms and marketing plan that identifies all key activities that Navigo need to engage in to achieve its targets (including all appropriate channels to market) Monitor, audit and evaluate these plans to ensure alinement with the corporate objectives. Provide quarterly communications and marketing updates to CIC Board and Membership Board critically reviewing the comms, PR and marketing endeavours and advising changes that are required in the coming year. Responsible for the preparation, management and presentation of complex, sensitive and often contentious messages internally and externally using a range of media including website, stakeholder communications, publications, social media and special events. Responsible for establishing and communicating the key messages and objectives of Navigo to promote a positive image and when necessary, limit adverse publicity using a range of media. Oversee the design and production (holding editorial rights) of key internal and external corporate publications ensuring that they are delivered to a consistently high standard that reflects brand values and provides high-quality content appropriate to the target audience. Develop and manage the crisis communication strategy, preparing statements and briefings for the media, senior management and key stakeholders. Protect the reputation of Navigo, its trading arms and subsidiaries Ensure that good communications and public relations practices are embedded across Navigo and its services. Monitor, audit and evaluate. Hold responsibility for Navigo on media handling and relationships and the enhancement of Navigo's reputation through the production of positive media coverage and public relations. Lead and quality assure the organisations media handling service. Be responsible for communicating highly sensitive, complex and contentious information to a wide variety of individuals and groups, including the media, reps, board, senior managers and staff groups. Work together with senior management in respect of any public interface following any major incident or issues of public concern. Advise the Chief Executive/ Board on the handling plans for strategic and high profile or sensitive issues as they arise. Interpret and advise on the potential communications impact of decisions, policies and plans. Work in partnership with NHS colleagues and local partners as necessary; build relations and liaise on communications issues with external stakeholders, including health and social care and local authorities. Develop and maintain productive relationships with relevant media to facilitate positive news coverage of Navigo. Responsible for the management of a range of corporate and PR events Oversee Navigo's internal communications utilising communications mechanisms. Ensure that communication within Navigo is two-way, and devise systems for all staff members to feedback to managers, provide mechanisms for suggestions and comments Have clear oversight and editorial responsibility of key bulletins/staff notices. Represent Navigo at events and meetings. Identify PR opportunities for Navigo, its services, subsidiaries and trading arms. Support engagement with the Navigo membership and service users, advising on communication and the development of engagement tools to ensure regular contact to maintain listening and responding to feedback. Support effective service user and public involvement Manage and monitor the corporate communications and marketing budget to ensure appropriate and effective spending. Ensure that communications resources are always deployed to ensure best value, exhibiting sound financial management to stay within established budgets and supporting income generation. Work with the Head of Corporate Affairs to manage and monitor trading arms specific marketing budgets ensuring best value for money and effective use of resources. Be responsible for stock control of the Communications and Marketing resources and the safe use of expensive equipment. To work with a high degree of autonomy, making decisions, as appropriate, which may have a significant impact on Navigo's reputation. To be the lead for internal and external communication activity and work independently with minimal supervision and using own initiative to make judgements and decisions in relation to this. Responsibility for leading and managing of a successful multi-disciplinary Communications, PR and Marketing Team, co-ordinating and monitoring delegated activities, ensuring the team provides an effective communications and marketing resource to the operational services of Navigo and its trading arms Act as a leader and line manager for the communications team conducting appraisals, monitoring performance, providing feedback and guidance, and supporting them to develop both professionally and personally. Ensure that good communications and public relations practices are embedded across Navigo, its services, trading arms and subsidiaries Responsible for developing and leading the Marketing and Communications Team to deliver inspiring and engaging marketing content and initiatives to meet organisational objectives, ensuring the use of range of imaginative solutions. Nurture ongoing relationships with key staff members to source positive examples of workforce and service user experience, to identify and showcase good examples of excellent care and achievement. Support and advise the chief executive and Navigo's senior leadership to ensure that communications are effective and suitably aligned with the organisational work plan. Meet frequently and work synergistically with service leads and charity trustees Work with all teams to ensure consistency of brand, style and message in all promotional activity and information which reflects the ethos and values of Navigo and is sensitive to the needs of service users. Ensure own compliance regarding mandatory training, maintaining records of training and development undertaken Contribute to the induction, training and development of new staff To demonstrate continuous professional development. Oversight of and overall responsibility for the content of Navigo, GGC and subsidiary digital platforms (website and social media). Responsibility for the development and production of content for Navigo's corporate communication channels: online, in multi-media and in print. Oversee the professional branding, design and presentation of Navigo's corporate publications.
