Total 2 job vacancies by M3USA

About Pharma CI Team:

M360 Research Pharma CI practice is a leading provider of competitive intelligence and consulting services within the pharmaceutical sector. Our clients trust us to deliver actionable insights that drive their market positioning and strategy decisions. We specialize in providing tactical and strategic intelligence to help pharmaceutical companies stay ahead of the competition and make data-driven decisions.

Position Summary:

We are seeking an experienced and driven Business Development Director to lead the sales efforts for our Pharma Competitive Intelligence and Consulting team. The individual will be responsible for generating and managing new business opportunities to deliver the sales and revenue target for the group. This role will work closely with senior leadership of m360, M3 Global Research, and clients to align business development strategies with market needs and company goals.

Key Responsibilities:

• Develop and execute a comprehensive business development strategy to achieve the target revenue within the first year.
• Identify and pursue new business opportunities within the pharmaceutical sector, with a particular focus on competitive intelligence and consulting services.
• Build and maintain strong relationships with key decision-makers, including senior-level executives at pharmaceutical companies.
• Understand and anticipate client needs to propose tailored solutions that meet business objectives and position M360 Research as a strategic partner.
• Lead and manage the full sales cycle, including prospecting, proposals, negotiations, and closing deals.
• Collaborate with internal Pharma CI teams, including consulting and research experts, to ensure seamless client engagement, delivery of services, and solutions.
• Provide ongoing account management and ensure high levels of client satisfaction and retention.
• Track and report on sales performance metrics, forecasts, and market trends to senior management.
• Represent M360 Research at industry events, conferences, and networking opportunities to increase visibility and expand market reach.
• Stay updated on industry developments, competitor activities, and emerging trends in pharma and competitive intelligence.

The Digital Marketing Manager is responsible for delivering and measuring effective, engaging digital marketing campaigns, with a strong focus on social media, display advertising, SEO/SEM and email. Working in close partnership with the local panel teams you will be accountable for designing and deploying strategies to recruit new panel members whilst nurturing existing members and preventing panel attrition. This role requires an analytical, strategic thinker who excels in a fast-paced environment and can adjust tactics to deliver required results. Your focus will be on the ownership of panel marketing campaigns, targeting internal and external stakeholders to recruit and retain panellists.

Duties and Responsibilities

• Design and deliver marketing campaigns that achieve their objectives and support the team’s goals.
• Design, plan and execute complementary social media campaigns to recruit new M-PANELS panelists.
• Hold responsibility for the analytical reporting of digital marketing campaigns and use that data to inform future activities and improvements
• Run monthly marketing campaign reviews to track performance of campaigns and propose improvements.
• Implement best practice SEM/SEO approaches including paid advertising and on-page optimization for all platforms
• Identify trends and insights, and optimize ROI and performance based on the insights.
• Identify critical conversion points and drop off points and optimize user funnels.
• Work closely with other members of the Panel team, and other marketing stakeholders, to collaborate on campaign strategy and design
• Work with the Associate Directors of Panel to ensure the Panel Growth Strategy is executed

How will you do this?

• As a digital marketing expert, you’ll be the subject matter expert in a marketing team new to automation and strategic campaigns. You will have the opportunity to make the role your own, designing something powerful from the ground up, with the opportunity to support the delivery of significant revenue growth in 2021.
• Understand the market research industry, the competitive landscape, and industry forces, and where M-PANELS’s panel stands out from the crowd.
• Prioritize your workload to make best use of your time to meet deadlines and targets, ensuring these are in line with business and departmental priorities.
• Perform flawlessly and professionally in a fast-paced environment, with the flexibility and willingness to change direction or strategy when circumstances demand.

Experience, skills, and qualifications

• Social media planning experience, including with paid advertising, SEO/SEM
• Deep experience of email campaign strategy, automation, and tactics
• A creative thinker with the captacity to design engaging campaigns
• Excellent copywriting skills for web and email
• Motivated by an exciting and collaborative team environment
• Able to make decisions, take ownership and accept accountability
• Self-motivated and driven with a passion for excellence
• Self-directed worker with the professionalism and focus to work relatively autonomously, albeit with the support of marketing colleagues
• Previous marketing experience, preferably in a B2C healthcare environment
• Excellent verbal and written communicator with an eye for detail