Who are we?
Equinix is the world’s digital infrastructure company®, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.
A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.
Director, Partner Marketing EMEA
Company Description
Equinix is the world's leading digital infrastructure company, with a global presence spanning over 250 sites.
Equinix’s solutions provide crucial interconnections to our clients (corporations, key cloud vendors, networks) simplifying and unifying complex infrastructure across private and public cloud environments. It is now an active global ecosystem of 10,000+ companies.
At Equinix, we encourage people to be themselves and contribute to create an equitable work environment that is integral to our core values and essential for our continued success.
The Team and the Role
The Global Partner Marketing team at Equinix drives development and execution of global partner strategies and marketing programs to achieve channel goals and objective.
The Director, Partner Marketing leads the EMEA Partner Marketing team, and is responsible for driving development and execution of the EMEA Partner strategy and programs. This team develops, implements, and monitors effective channel marketing plans that align with business goals, to achieve the company’s objectives. The director is responsible for achieving quarterly objectives and is metrics and outcome driven.
In alignment with the EMEA segment marketing team, this role works to create compelling partner value propositions, drives revenue growth through marketing-enabled partner sales, account expansion and targeting of new segments. It also balances the need to execute activities with established strategic partners (both resellers and platform partners/strategic alliances), smaller local partners and new technology partners to reach new channel partners and customers.
The role in few points
· Create marketing strategies for channel partners that increase demand and accelerate conversions, Develop marketing programs with new channel partner types and partners across the partner ecosystem
· Drive digital demand generation with Partners: Leverage digital marketing campaigns (including web, SEO/SEM, email, social media and display advertising) and funnel to generate opportunities with Partners
· Ensure global consistency: Align with partner marketing peers to develop and execute consistent partner marketing programs and processes. Localize when required
· Enhance partner marketing performance: Work with the VP, Global Partner and Americas Marketing to enhance performance by setting and measuring performance targets that are aligned with business outcomes. Drive measurement of ROI for spend, incentives, programs and activities
Who You Are
At Equinix, we appreciate the power of relationships, and we're seeking individuals who enjoy engaging with people, both customers and colleagues alike. Our Partner Marketing team culture is based on collaboration, curiosity, embracing challenges and learning from one another.
All members of this team bring a different extensive experience in dealing with organizations all different from each other, together to a unique point of view due to their personal and professional background. We would like to encourage you to do the same, so we can keep growing together.
You bring your consolidated experience in building and growing channel partner marketing programs within the b-to-b channel (e.g. reseller, referral, and sell-with alliances).
Your consolidated experience in building and growing channel partner marketing programs gives deep understanding of direct sales organizations, partner ecosystems and how they best work together.
Equinix's Commitment
Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.
Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.
