• Work on projects on Paid Media- SEM, Display, Social media on different clients
• Analyse, track and optimize on an ongoing activities basis effective benchmark for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
• Assistance to domain seniors in studying & forecasting market needs, planning & executing product launches and campaigns.
• Preparing of the Monthly, Quarterly & yearly digital performance with various Media & Brand team
• Reviewing the new technologies and keeping updated at the forefront for developments in Digital marketing
• Study competition and recommend /implement changes to gain edge above competition
• Evaluate best practices implemented in Search, mobile or display by the teams on the various accounts and provide training to the juniors on the same