ROLE SUMMARY
The US Commercial Division is committed to evolving its go to market model to increase coordination around critical customers and channels, and to optimize activity across the Primary Care portfolio, spanning Vaccines, Antivirals and Diagnostics, Women’s Health, Migraine, and Internal Medicine. A critical area of focus within this brief is establishing sustainable engagement models with new settings of care as the US landscape continues to evolve. Telehealth, now a popular setting of care for an increasing volume of Americans carries urgency in forming standardized partnership and delivery models to support our Primary Care products. Adjacent, Pfizer is committed to building sustainable engagement with other new sites of care, including Digital Health and Hybrid Platforms (e.g. Amazon Clinic, One Medical) and Employers, as they represent an increasingly important channel for Primary Care services and product management, and as plan sponsors, influence commercial pathways across the US healthcare market.
The Telehealth and Employers Channel Lead, US Primary Care will report to the Head of Customer and Channels, and will be responsible for developing, managing, and adapting Channel Strategy and execution planning for the Primary Care portfolio with Telehealth Providers, Digital Health Leaders and establishing Primary Care strategy for Employer engagement spanning the full portfolio, tailored to key segments of interest to large US companies.
Working in close conjunct with Franchise teams, the lead and their team will be responsible for developing and growing Pfizer brand performance in these emerging channels, with initial priority on telehealth. It is expected that this team will develop a standardized approach for Pfizer to engage with both large, embedded telehealth providers (e.g. Teladoc, MDLive – often partnered with Employers), health plan-operated services and independent flexible provider networks (e.g. Wheel, Steady MD) through appropriate commercial and medical education activities. Similar responsibilities and expectations will be applied to emerging digital platforms, and deriving implication for customer-facing coverage through our customer engagement platform.
The lead will also be accountable for working with the Employer Customer Facing team in GAV to develop and grow Pfizer brand presence and impact in the Employer channel, through educational initiatives and direct contracting and event planning in support of on-site and workplace clinics.
ROLE RESPONSIBILITIES
Channel Strategic Planning
- Develop and maintain an authoritative view of the Telehealth and Emerging Primary Care landscape, competitive environment, market trends, economic priorities, and strategic incentives.
- Establish portfolio priorities and opportunities for the US Commercial Division on an annual basis, in collaboration with Enterprise Strategy and Franchise teams and Commercial Leadership input.
- Provide leading insights and strategic awareness to US Primary Care leadership about the changing nature of Primary Care services and patient engagement models, and act as first-line competitive intelligence authority on new entrants.
- Develop and maintain an authoritative perspective of the US Employer landscape and serve as point and orchestrator for enterprise employer engagement via the GAV customer facing team. Articulate realistic aims for Employer interaction balancing the interests of plan sponsors and employee health and wellness with Pfizer Primary Care objectives.
Partner Strategic Planning (Customer)
- Develop and maintain partner-specific strategic plans for key actors in each new channel, aligned to the needs and opportunities of the Primary Care portfolio.
- Ensure account plans reflect US Primary Care priorities and brand-specific objectives, with credible operational paths to realize account goals and performance measures. Measure impact on a semester basis and facilitate and adapt strategic planning and contracting objectives to reflect.
Partnership Execution
- Work with other vested stakeholders across Pfizer, establish senior-level relationships in each priority customer (e.g. B2B Telehealth provider / platforms) and develop, facilitate, and enhance top-to-top account management accordingly.
- Support executive alignment, negotiation, contracting and pull-through, such that Pfizer and Telehealth / new channel partners form closer and more mutually effective working ties and the ability to execute joint programs where applicable, and meet respective portfolio objectives through normal business.
Portfolio and Brand Marketing Execution
- Develop consumer and point-of-care programs and tactics, and customer-facing materials, to support portfolio (unbranded, disease state level) and brand-specific initiatives activity to be deployed either in specific partners or across channel domains.
- Manage consumer creative development in conjunction with CMO, and provider education programs appropriately with the Medical organization.
Resource Allocation
- Partner with US Primary Care Franchise teams to develop rigorous channel forecasts for telehealth, urgent care, and online care delivery platforms, where applicable, based on evolving marketplace, competitive and contracting insights and determine optimal resource allocation across partners and brands to reflect customer and portfolio priorities.
- Ensure marketing activities are held accountable to deliver on or above-target ROI and that disciplined planning processes are conducted at every key stage in the operating plan calendar and approaching major LE windows.
Channel Insights and Performance Reporting
- Establish a single point of focus for the US Primary Care on channel (aggregate), employer, partner and portfolio and brand (specific) performance.
- Partner with key enabling teams in CMO and Digital to provide routine and user-friendly insights and reporting to Primary Care franchise teams and stakeholders.
- Convene regular data and insight review forums and use structured output to refine strategic and account planning, and forward resource allocation decisions.
BASIC QUALIFICATIONS
- Bachelor’s degree and 15+ years of experience, 13+ years with MBA, 10+ years with PhD/PharmD
- Experience in US Healthcare, specific to employer and/or US market access preferred.
- Deep and consistently proven experience in US Emerging Primary Care Channels, ideally encompassing direct tenure at senior levels in either Telehealth and/or consumer digital health providers directly, or within peer pharmaceutical or healthcare providers with direct accountability for new channels.
- Senior-level experience of developing new channel engagement and partnership models, with proven track record of standing up multiple engagements, establishing enabling contracting and resourcing and pull through / execution via customer-facing and marketing, medical teams.
- Strategic planning, evaluation, and execution experience, including managing across complex internal management matrices and cross-functional teams to align planning and operational accountabilities.
- Innovation mindset coupled with a proven track record of translating conceptual opportunities into concrete implementation and resulting programs, yielding direct improvements for patients.
- Analytical thinker with the ability to organize, process and act on dynamic information flows, and communicate observed trends and insights to senior leaders to inform decision making and actions.
- Experienced team manager, with pedigree for setting strong cultures of trust and collaboration and reputation for working well with adjacent peer and cross-organizational stakeholders.
Other Job Details:
- Last Date to Apply for Job: March 26, 2024
- Eligible for employee referral bonus
#LI-PFE
The annual base salary for this position ranges from $226,200.00 to $377,000.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 25.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Marketing and Market Research
#LI-PFE
