Company :
Highmark Health
Job Description :
JOB SUMMARY
This position is responsible for leading a team of creative resources to design, test, and deliver digital user experiences that support Highmark's strategic roadmap. This individual will lead a team responsible for delivering cohesive, customer-centric marketing experiences across our digital channels, including web, mobile, social, email, SMS, etc, creating useful and usable digital solutions that solve the problems of our most critical customers, including members, shoppers, producers, employers, and site visitors.
ESSENTIAL RESPONSIBILITIES
- Works closely with key stakeholders at all levels to understand business objectives and guide User Experience (UX) design teams in developing customer-centric digital solutions that meet those business objectives for multiple customers, including members, shoppers, producers, employers, and visitors. Facilitate understanding of business requirements through planning, execution, and documentation of design research deliverables including personas, user stories, journey maps, etc.
- Develops, evolves, and communicates UX strategies, standards, processes, and best practices. This includes creating, socializing and implementing design patterns and digital UI/UX/Visual standards, working with IT to "codify" design patterns/widgets, monitoring industry trends and competitive trends, and establishing governance over design practices. Presents to and educates senior executives on UX strategy and tactics.
- Works closely with Market Research, agencies, and other internal stakeholders to set KPIs, test digital designs, and measure success. Ensures a test-and-learn approach related to digital design, serving as an internal spokesperson for iterative human-centered design practices and ongoing monitoring and measurement.
- Lead and contribute to the planning, execution, and documentation of interaction design and information architecture deliverables such as site maps, workflows, user interaction models, low- through high-fidelity prototypes, mockups, and other necessary visual assets. Oversees partners delivering UX design on Highmark's behalf and ensures adherence to overarching UX strategies and digital patterns.
- Evaluates new software or technology capabilities, assesses vendor solutions, creates and manages ongoing partnerships with third parties such as digital agencies, software vendors, BCBSA, and other key vendors.
- Performs management responsibilities to include, but are not limited to: involved in hiring and termination decisions, coaching and development, rewards and recognition, performance management and staff productivity.
- Plans, organizes, staffs, directs and controls the day-to-day operations of the department; develops and implements policies and programs as necessary; may have budgetary responsibility and authority.
- Other duties as assigned or requested.
EDUCATION
Required
- Bachelor's degree in Engineering, Science, Design/Fine Arts, Psychology or closely-related field
Substitutions
- Six (6) years relevant work experience
Preferred
WORK EXPERIENCE
Required
- 5-7 years' experience delivering user-centered digital design for multiple, complex digital initiatives from strategy to execution, across multiple channels (web, mobile, social, email, etc.)
- 3-5 years experience in a lead role.
Preferred
- Agency/Consulting Experience
- Healthcare or Health Insurance Experience
SKILLS
- Excellent written, interpersonal, communication, and presentation skills
- Advanced skills with Microsoft Office, including Word, PowerPoint and Excel
- Highly motivated with exceptional organizational skills, including the ability to effectively and competently handle multiple projects simultaneously and the flexibility and ability to quickly adapt to changes in work objectives, promotions, and available technologies.
- A passion for technology and digital media, including knowledge of evolving best practices, web trends, UX design, and digital marketing best practices
- Extensive design experience, from initial development to ongoing support, information design / content management, interaction design, digital patterns development, Information architecture development, user research, testing and design optimization strategy
- In-depth knowledge of software development lifecycle, from planning to delivery
Language (Other than English):
None
Travel Requirement:
0% - 25%
PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS
Position Type
Office-based
Teaches / trains others regularly
Occasionally
Travel regularly from the office to various work sites or from site-to-site
Rarely
Works primarily out-of-the office selling products/services (sales employees)
Never
Physical work site required
Yes
Lifting: up to 10 pounds
Constantly
Lifting: 10 to 25 pounds
Occasionally
Lifting: 25 to 50 pounds
Rarely
Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.
As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.
Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.
Pay Range Minimum:
$92,300.00
Pay Range Maximum:
$170,800.00
Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.
EEO is The Law
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity (https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf)
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