Paid Media Manager (Rotational Shifts)
5 months ago
Reporting to the Senior Paid Media Director, you will create impact within our Paid Media team.You'll be setting up, managing and monitoring campaigns.....
Reporting to the Senior Paid Media Director, you will create impact within our Paid Media team.
You'll be setting up, managing and monitoring campaigns across multiple platforms (Programmatic, Social and Search).
Your primary responsibilities will include:
- Proficiency in Programmatic and Direct Buy
- Setting up campaigns in DV360/CM360
- Experience in Direct Buy; setting up of PG and PMP deals in DV360
- Proficiency in CM360; creating placements, ads using bulk import, creating trackers
- Perform regular pacing and performance optimization of campaigns across multiple platforms.
- Technical QA of campaigns and troubleshooting any issues.
- Help account management teams with forecasting and planning for the clients as needed
- Creation of Monthly and QBR decks, writing insights and recommendations around campaign performance
- Work on weekly/biweekly performance reports
- Work with the account management and internal teams to identify and advance any opportunities to improve performance of campaigns
- Train the internal teams on accounts/processes as needed
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