Total 8 Director/C-Level PR / Media / Communications job vacancies in New York State (Other)

Seeking an experienced Director of Media Strategy & Operations to enhance company’s presence on global social media platforms and drive awareness in the international market.

Responsible for daily content management and promotion, assisting in the execution of media operations & promotional strategies, and supporting market awareness ahead of IPO & to drive funding.

Leveraging strong media network to establish key communication channels with investors

The ideal candidate will possess excellent analytical skills, a robust understanding of public opinion management, and strong experience in financial media.

YOUR NEW JOB

• Responsible for daily content maintenance & promotion of the company on international social media platforms (to increase awareness and attention in international markets)
• Assist in developing & executing media operations & promotion plans
  - Cooperate with the investment and financing teams
  - Support the exposure & market awareness before IPO listing
• Carry out precise content planning & dissemination to enhance international topicality & market traffic.
• Establishment of an effective network of media resources capable of distributing company news & content to leading financial publications and platforms
• Using public opinion analysis tools, tracking and analysing communication effect of media, as well as maintaining market public opinion
• Enhance the company's presence in the international financial media
• Establish a key communication channel with international investors and markets.
• Responsible for the overall management and planning of content, leading the output of creative content, including copywriting, visuals, etc.
• Familiar with key operational metrics: Monitor and optimise key metrics in media operations:
  - Customer Acquisition Cost (CAC): Improve the efficiency of lead acquisition & reduce the cost of customer acquisition through media channels

WHAT IS NEEDED FROM YOU

• Working Experience:
  - 5+ years of experience in media & financial media
• Expertise:
  - Familiar with the operation mechanism of international social media platforms,
  - Extensive experience in content planning and public opinion management,
  - Familiar with the use of market hotspots and public opinion analysis tools.
• Network:
  - Have a strong established media network & resources,
  - Able to quickly & efficiently push the content to well-known financial media or publications
• Language Skills:
  - Excellent proficiency in spoken & written English
  - Strong Mandarin proficiency as role requires close coordination with China based team
  - Able to write and publish high-quality content for international markets
• Analytical ability:
  - Good at analysing market hotspots & grasping the audience's psychology
  - Able to combine the industry trend with the company's publicity to create public opinion hotspots.

WHAT WILL MAKE YOU STAND OUT

• Experience working in the Automotive industry with interest in EV
• Comfortability working in a Startup / lean environment
• Working Experience in well-known international media organization
• Bachelor degree or above from a top institution:
  - preferably in journalism, media, finance, marketing etc.
• Strong strategic thinking, able to adjust media strategy according to stage of company's growth.
• Proficiency in Photoshop, Premiere and other content creation tools

Kenvue is currently recruiting for:

Associate Director, Media Strategy and Operations

This position reports to APAC SoBG, Media and Creative Strategy Director and is based at Singapore.

Who we are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson’s and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.

Role reports to: APAC SoBG, Media and Creative Strategy Director

Location: Singapore

Travel %: 15

What you will do

The Media and Science of Brand Growth Team sits within the APAC Growth Office and is intended to drive the application of the Science of Brand Growth (SoBG) in Pacific in addition to step-changing Kenvue’s marketing strategy and regional approach for media, content, and data, to enable measurable outcomes tied to marketing effectiveness beyond ROI and unlock marketing impact for the Kenvue regional P&L.

This role represents Pacific in the global Science of Brand Growth team and will play a key role to lead the media strategy and capabilities design and implementation, with in-depth market understanding to connect the dots and drive synergy across initiatives. The person will prioritize the media strategy & infrastructure, execute the program roll out, identify relevant pilots that can then be executed at scale.

In addition, this role focuses on efforts to build the Kenvue portfolio brands equity and balance Media ROIs and reach through initiatives like key partnerships for future proofing, and measurement for marketing effectiveness. Regional and local stakeholders’ enablement to unlock capabilities and drive a new culture against this transformation workstream.

The person in this role will be an industry leader with strong external relationships and a track record of delivering innovative approaches and strategies to building brand via marketing strategy related to media that balance driving both KPIs of brand equity and ROI.

Key Responsibilities

Specifically, the role will be responsible for:

• Deliver strong end–to-end marketing spend deployment with Working and non-working media balanced for growth and a digital first landscape
• Drive media agency scope and impact leveraging key global and/or regional media partnerships, deal negotiation, and/or joint business plan development (media agency, Google, Facebook, etc) to deliver business growth and KPIs
• Creating new operational frameworks, business/marketing KPI’s, and executional models, seeking new ways to optimize the organization’s media model to increase effectiveness and efficiencies.
• Maximize working media ROI impact for Kenvue and help Kenvue brands invest sufficiently & strategically to build HH penetration with mental availability with consumers by designing, tracking, and sharing optimum marketing investment models
• Focus on delivering digital media innovation, leveraging industry leading technologies and capitalizing on various 1P/2P/3P data signals. Support in the creation of approach for the future of marketing against media wastage, cookie less future and media contingency planning
• Action category and competitive insights to drive consumer centricity and operational quality.
• Investigating and identifying capabilities needed for future growth over the next 18 months, and vendor onboarding and management. This may include capabilities ranging Ad tech, Mar tech, 3rd party data signals, custom data signals to drive incremental performance uplift, or new approaches to Precision marketing.
• Design and develop a robust media operational infrastructure and data foundation with Digital Analytics, agencies, and IT, embed data into our marketing investment decisions and develop media reporting to enable E2E “performance model.” Develop workflows (KPIs, baselines, opportunity value, cadence and next best action) and streamline tools, processes and sources for easy, actionable insights and real-time utility.
• Identify, evolve, and consolidate performance analytics and KPIs (Metrics that Matter) and toolsets
• Upskilling through formal and informal training as well as by leading a robust community of practice. Ensure teams are informed on the latest industry trends, shifts & opportunities.

What we are looking for

Required Qualifications

• Bachelor’s degree, MBA or master’s preferred.
• Minimum of 10 years of experience in a corporate media/media agency or similar environment driving digital marketing innovation projects, precision/performance marketing, implementation of Ad tech/Mar tech and a strong track record of realizing business impact and thought leadership.
• Minimum of 10 years of progressive media experience, expertise in adtech/programmatic, digital marketing technology infrastructure, and a strong track record of realizing business impact and thought leadership.
• CPG, Beauty, or Selfcare industry experience as a marketer, publisher/partner or via an agency is preferred . Previous experience in regional roles or multi-market management is preferred.
• Demonstrated financial acumen in making effective business decisions & project management experience is required.
• Track record of project management success, identifying and implementing new business opportunities, measuring and delivering in-market results
• Some understanding digital transformation for marketing and media is preferred
• Experience in media planning and buying, including streamlining media operations and an understanding of how to apply identity solutions and ad technologies/programmatic to the media ecosystem for performance marketing outcomes.
• Demonstrated understanding of, and ability to shape, audience-first, data-driven media strategies, delivery, measurement, and optimization through analytics. Inclusive of digital and traditional channels, audience development, eCommerce, Brand Safety and key inventory/technology partners.
• Deep understanding of the role digital media plays in consumer experience. Fluency in data, digital ecosystems and the digital marketing funnel.
• Proven success in developing strategic agency/client partnerships to build long term brand health and business is required.
• Strong understanding of martech/adtech stacks tools and capabilities necessary to work with big data across the organization
• Deep understanding of key media players such as Google, Meta, Tiktok
• Strong working knowledge of digital advertising workflow, measurement, optimization, and testing methods
• Excellent written and verbal communication skills including conducting executive level presentations
• Previous experience working with large brands/budgets and managing projects of scale
• Excellent project management skills; strong attention to detail and cross-team coordination
• Proficiency in Excel (Pivot Tables, VLookups, etc) and data visualization tools such as Tableau or Microsoft PowerBI
• Comfortable learning about and implementing new technologies to improve marketing effectiveness and efficiency.
• Demonstrated understanding of, and ability to shape, audience-first, data-driven media strategies, delivery, measurement, and optimization through analytics.
• Strong creative and conceptual thinking ability to set a vision, identify new opportunities, develop new ways of working, pinpoint solutions to complex problems and overcome obstacles
• Demonstrated ability to collaborate successfully and build relationships with internal teams, suppliers and agencies is required. Proven success in developing strategic agency/client partnerships to build long term brand health and business is required
• Deals well with shaping direction in a new area and building modern capability with limited guidance. Proven leadership ability to motivate and manage cross-functional teams across a matrix organization. Exceptional networker connecting broadly across the organization and across countries.
• Exceptional business communication skills: demonstrated ability to communicate complex messages to diverse audiences; thinks in a structured way, able to set priorities across a multitude of opportunities; comfortable with ambiguity.
• Agile mindset & strong analytical skills. Analytical and ability to make recommendation grounded in marketing and business insights and judgement

Desired Qualifications

• Experience in Corporate Media for CPG/Beauty brands, Media Industry
• Experience in negotiating with partners to bring value to the region and brands.
• Knowledge of the Martech/AdTech/Digital Media vendor landscape and innovation opportunities.

What’s in it for you

· Competitive Total Rewards Package

· Paid Company Holidays, Paid Vacation, Volunteer Time & More!

· Learning & Development Opportunities

· Employee Resource Groups

Job description:

As the RFFE Module design team leader, the candidate plays key design role in development and commercialization of MEMS Based RF-FE module for consumer electronics from new concept design, verification to mass production.

The successful candidate will be leading to build a multi-discipline team developing PA, Filters, LNA, RF switches and front-end modules for the high volume and fast-paced cellular handset market. Candidates will designs develop, modifies, and evaluates electronic parts, components, or integrated circuitry for electronic equipment and other hardware systems on a multinational team basis.

Responsibilities:

- Co-working with international team including China, Singapore and Europe on a cross-disciplinary team basis

- Design and development of RF-FE modules to meet customer’s specification and needs

- Lead and produce 4G, 5G, WiFi module design, fulfil product lifecycle from engineering and transfer to production team

- Coordinate with engineering teams globally to produce module samples

Qualifications/Desired skills:

- Track record in commercialization of RF-FE modules.

- Broad understanding of RF analog component performance characterization via Smith Chart, tuning via passives, etc

- Extremely familiar with module application in RF application and have the ability to use advanced modelling techniques to design modules

- Strong skill in EM modelling and RF simulation tools Solid background in resonator/filter design, simulation, finite element analysis, layout, and package design

Roles and Responsibilities

Directors are senior managers responsible for providing leadership and direction to specific departments or functions within an organization. Directors play a key role in setting and achieving strategic objectives, managing teams and ensuring efficient operations in their respective areas.

main responsibility:

· Strategic Planning: Develops and implements strategies and initiatives consistent with the organization’s mission and goals.

· Leadership and Team Management: Establishes and leads an effective management team, delegates responsibilities, and provides guidance to achieve the organization's goals.

· Innovation and Growth: Drive innovation, explore growth opportunities, and adapt to changing market conditions to maintain the company's competitive advantage.

·Problem Solving: Resolve challenges, conflicts, and issues that arise within the department and work to find effective solutions.

· Compliance: Ensures department operations comply with all relevant laws, regulations and industry standards.

· Communication: Maintain open and effective communication within the department, with other departments, and with external stakeholders.

· Market expansion: Develop and implement a store launch plan that is consistent with the organization's Southeast Asian market.

Main requirements:

· At least a bachelor's degree in a related field or business equivalent.

· Experience in progressively responsible leadership roles and a proven leadership record, demonstrating the ability to take on increasing responsibilities.

· Strong strategic and critical thinking skills with the ability to develop and execute the organization's vision and goals.

· Good decision-making skills, often driving the organization forward in high-pressure situations.

· Excellent communication skills, both written and verbal, to collaborate effectively with employees, stakeholders and other leaders.

· Deep understanding of the industry, including market trends, best practices and emerging technologies.

· Ability to adapt to changes in the business environment, including new technologies and market changes.

· Strong ethical principles and the ability to make decisions based on those principles.

· Strong problem-solving skills and ability to effectively deal with challenges and obstacles.

Company Description

Guardant Health AMEA is a leading precision oncology company focused on helping conquer cancer globally through use of its proprietary blood tests, vast data sets and advanced analytics. Its Guardant Health Oncology Platform is designed to leverage its capabilities in technology, clinical development, regulatory and reimbursement to drive commercial adoption, improve patient clinical outcomes and lower healthcare costs.

Essential Duties and Responsibilities

· Lead development, implementation and execution of external strategies and messaging to communicate the Guardant Health story, building a positive reputation with key external stakeholders including investors.

· Collaborate with and advise senior leaders and functional groups including Investor Relations, Marketing, Clinical Development, Tech Development, Legal and Regulatory to ensure external corporate messaging is consistent and supports Guardant Health’s mission.

· Support development of messaging across Guardant Health product portfolio. Champion Guardant Health’s values internally and partner with the People Team to develop strategies & messaging that generates excitement for potential job candidates and current employees.

· Serve as a media spokesperson; build and maintain relationships with key reporters.

· Maintain expert knowledge of the competitive, scientific, technical, regulatory, and reimbursement landscape.

· Manage high-profile communication issues and crises.

Corporate Communications

· Develop and manage integrated strategic external and internal corporate communication programs and content that support company business goals by achieving appropriate positioning opportunities for Guardant Health, its products and programs, and supporting its desired image among key internal and external audiences.

· Lead the development and distribution of written and oral communication in order to deliver the company story to a wide variety of internal and external stakeholders.

· Drive relationship-building and engagement with media/influencers to generate frequent, positive coverage.

· Become a subject matter expert and passionate storyteller about Guardant Health and its mission.

· Plan the Editorial Calendar and report results of our media engagement.

· Support senior leaders with speaking engagements.

· Handle highly sensitive, confidential corporate communications, initiatives and projects and advise senior management on associated communication strategies and issues. Lead and manage communication strategy and execution during crises.

· Collaborate with finance, marketing, medical affairs, clinical development and regulatory to identify key messages and ensure accurate information is reflected in external corporate communications.

· Work closely with Marketing to develop programs that support and complement product marketing campaigns.

· Advance Guardant Health policy positions and messaging to ensure IR and PR communications vendors are positioned to engage stakeholders.

· Performs all other related duties as required.

Government Affairs

· Government Affairs internal and external engagement in relevant policy areas

· Drive development and execution of state and federal government affairs strategies designed to support Guardant Health’s core business strategies for current and future divisions.

· Monitor and anticipate state and federal legislative developments affecting Guardant Health and help strategically position the company to effectively engage.

· Build and maintain effective relationships with key country government officials in AMEA (ex-Japan).

· Identify and implement appropriate strategies with third-parties and coalitions to advocate for Guardant Health’s legislative positions

· Represent Guardant Health with key trade associations.

· Manage Guardant Health external consultants in AMEA (ex-Japan).

· Build and maintain relationships with internal partners, including Commercial, Medical Affairs, Market Access, Corporate Communications, and Patient Advocacy to execute our public policy strategies and achieve business goals

· Increase management and business unit understanding of and participation in the federal policymaking process. Collaborate with business units on critical issues, utilizing executives and internal experts to advance Guardant Health positions.

Qualifications

• Education: Minimum of a Bachelors Degree and 8-10+ years of related experience in pharmaceutical/Biotech or Diagnostic communications.
• Pharma/biopharma or Diagnostic communications experience required.
• Executive presence and comfort in all interactions with employees, senior-level management and critical external stakeholders, (e.g. media, policy officials, advocates)
• Proven ability to lead through influence, flexibility and diplomacy.
• Excellent writing, presentation and oral communication skills with strong business acumen and ability to create messaging that drives engagement.
• High level of energy, initiatives and ownership.
• High result orientation with proven track record of strong implementation skills
• Strong interpersonal, partnering, and influencing skills; ability to bring together a variety of different viewpoints from different stakeholders, incl. senior management, and to work towards a common approach with the right level of integration and guidance.
• Experience in PR agency management and selection

About MAL

TBWA\Media Arts Lab is the global network dedicated to Apple.

The agency was founded on the core premise of “media ideas, artfully told” and was born out of a desire for a confidential, bespoke advertising network focused solely on creating iconic work for our one and only client.

Today, our relationship with Apple is approaching 40 years old and Media Arts Lab now has six hub offices around the world managing advertising in 20+ markets.

The Role

We are looking for a Creative Director with an art or design background to join our Southeast Asia team. This is a client-facing role, that requires gravitas and confidence to be able to hold their own when speaking to the client at the highest level.

Are You The One?

You have experience in multi-national creative agencies, and/or global brands. Armed with a portfolio of flawlessly crafted work, you are a global citizen who is adaptable in any environment across Eastern and Western cultures.

You are able to bring different perspectives into your ideas, elevating it to produce culturally-relevant, award-winning work.

You want to know what’s new – you think about the ever-evolving technology, and how your ideas could come to live and breathe in these touchpoints.

You are a culture-vulture – your finger is on the pulse of what’s hot, what’s not and what makes culture. You have an obsession with music and you groove to the beat every second of the day

You’re a storyteller – you work as one with the strategists, and you bring their meaningful insights to life with your craft.

You are fearless and able to identify potential in ideas. You are then able to provide sharp evaluation, distill them, and refine these ideas.

You are a mentor – you provide guidance to your team (especially the younger ones) and help them grow in their careers, along with you.

You are fluent in English. Knowing another SEA language is always a plus!

Diversity & Inclusion

Diversity & inclusion brings a richness which we believe enables innovation and creativity.

As such, MAL is committed to maintaining an open, welcoming and inclusive culture which allows everybody to bring their whole selves to the workplace and simply be who they are at all times.

We encourage the best and brightest from all walks of life to apply for our roles.

The incumbent is primarily responsible for driving business growth optimizing WeChat marketing strategies to reach out to audience through the app.

Responsibilities:

• Create development plans with WeChat Mini Programs
• Identify market opportunities through meetings, networking and other channels
• Meet existing and potential clients and build positive relationships
• Liaise with colleagues to develop sales and marketing strategies
• Prepare financial projections and sales targets
• Prepare sales presentations and participate in sales meetings
• Develop and execute product strategy for WeChat ecosystem products.
• Collaborate with cross-functional teams to define product requirements and prioritize features.
• Conduct user research and market analysis to identify new product opportunities.
• Define and monitor key metrics to track product performance and make data-driven decisions.
• Work with Web team to ensure timely delivery of high-quality products.
• Develop go-to-market strategies and launch new products.
• Work closely with business teams to identify partnership opportunities.
• Monitor industry trends and provide insights to form product strategy.
• Manage product roadmap and communicate progress to stakeholders.
• Continuously optimize products to improve user experience and drive growth.
• Forecast sales targets and growth projections

Requirements:

• Bachelor’s Degree in engineering, computer science, marketing/business administration
• 3-5 years of experience in WeChat Mini Programs’ product management
• Strong business understanding on WeChat & subscription accounts
• Project management experience in a highly independent, but collaborative environment
• Ability to translate business requirements into technical specifications
• Excellent presentation skills both in English and Chinese
• Work experience in multi-cultural teams / international environment
• Personal characteristics: Good learner, self-motivated, proactive, accountable, energetic, creative skills, problem solver, team player.
• In-depth knowledge of key features and capabilities of WeChat Mini Programs is crucial as part of our overall strategy for reaching Chinese customers effectively.

Incumbent must be willing to travel frequently to China.

Overview of the Role

The Media Director, Malaysia-Singapore leads end to end digital media planning and buying, with a focus on the Malaysia-Singapore market. The individual will assimilate expert knowledge of the consumers, culture, retail landscape and local media practices to build winning propositions for P&G.

Your Team

You will be part of the AMA Media headquarters based in Singapore and will report to the Senior Brand Director for AMA Media. You will work very closely with internal marketing and commercial teams, as well as external vendors and agencies to deliver results.

What Success Looks like

You shape the future of how media and technology are used in the workplace and be part of one of P&G’s billion-dollar brands. You can build relationships and drumbeats with multi-functional teams across the region to ensure seamless coordination and hands-on execution of digital media programs.

Responsibilities

• Lead digital media end to end with media planning, buying, optimization, KPI tracking, link to purchase
• Select the right audience, platforms, modelling and bidding strategies to improve media efficiency and optimize spending
• Lead digital transformation with outstanding media analytics & insights, consumer understanding
• Understand and assimilate data and insights on e-commerce, CRM, influencers, audience integration to develop digital strategies
• Run performance campaigns to drive CRM acquisition and online purchase.
• Run annual media landscape and media performance analysis to develop new media strategy.
• Digital reporting (Google, Facebook dashboards), find recommendations to improve performance.

Qualifications - External

• Minimum 5 years experience in media planning, bidding operations required and Market Ad tech space, preferably worked in media agency or Direct to consumer business
• Hands-on experience on planning campaigns & analysing results across key digital pillars – search, social, video, programmatic, website, Be-spoke, influencers
• Strong analytical ability to develop data driven media strategies. Excellent excel skills, other tools such as tableau, JMP or SQL are advantage but not requirement
• Strong leadership skills with ability to lead change and drive innovation
• High Collaboration skills internally and externally across region