Total 16 PR / Media / Communications job vacancies in D23 Hillview, Dairy Farm, Bukit Panjang, Choa Chu Kang

Summary

Apple's communications team shapes and shares with the world the stories about our innovative products and services, and the values that drive everything we do. The team includes professionals with backgrounds in public relations, journalism, social media, writing and buzz marketing. We’re looking for trailblazing, creative and collaborative professionals from a variety of fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career at Apple. We’re looking for trailblazing, collaborative professionals from a variety of creative fields. Inclusion is a shared responsibility and we work together to foster a culture where everyone belongs and is inspired to do their best work. Come and do the best and most exciting work of your career at Apple. This role will join the Product PR team and report into SEA Senior PR Manager, to help create and implement PR initiatives for Apple's iPhone and Apple Intelligence business with an emphasis on social-first campaigns. We are looking for candidates that possess strong PR and communications skills, along with a consistent track record driving PR results across consumer technology and consumer lifestyle. Ideal profiles are passionate about cultivating new relationships with media and creators, and skilled at developing unique narratives and storylines that resonate with online audiences.

Description

The successful candidate will bring energy, ideas and an appetite to bring fresh storytelling ideas to fruition. This person will be responsible for iPhone as a camera for the world’s most innovative photographers, as a mobile edit suite film makers using software like iMovie, for social content creators on TikTok and Instagram, or for citizen journalists in urban centres. They will have more than an ear to the ground: they will be immersed in an iPhone-enabled culture of photographers, producers, content creators, influencers and media to support all Southeast Asia markets while directly managing Singapore and Malaysia. This person will also be responsible for proactive and reactive communications for Apple’s Artificial Intelligence and Machine Learning (AI/ML) work, which includes Siri, new Apple Intelligence features across all Apple products and services, and other projects.

• This role will work in partnership with the senior manager to create strategies and deliver campaigns that increase awareness and understanding of products and their software across Southeast Asia.
• The successful candidate will work collaboratively with a variety of other teams and functions to create and deliver the activity that increases awareness and understanding. This may include other product PR managers covering iPad, Mac and Services, country product PR teams in Thailand, Vietnam and Indonesia, Product Marketing and Marcom teams.
• You will help us find new relationships amongst the talent and communities that use our products to deliver the world’s most exciting work, and will be tasked with leading our efforts in finding new media and social platforms through which we can tell those stories.
• This role will involve travel up to 30%.

Minimum Qualifications

• BS/BA or equivalent experience preferred
• 8+ years experience in public relations, influencer relations or PR agency in Southeast Asia.

Preferred Qualifications

• Effectively builds formal and informal relationship networks inside and outside the organisation.
• Develops and delivers effective communications that convey a clear understanding of the unique needs of different audiences.
• Analyses complex, high quantity, and sometimes contradictory information to effectively solve problems.
• Understands internal and external stakeholder requirements, expectations, and needs.
• Understanding of smartphone market an advantage.
• Experience in media relations and developing a network of media contacts in creative, tech, photography, artificial intelligence, design and cultural platforms
• Successfully delivered creative PR campaigns that have created meaningful impact
• Self-motivated, possess a positive team-player attitude and passionate about consumer technology. Self-starter who is dedicated and demonstrates creative and critical thinking abilities
• Able to work with ambiguity and on complex topics across multiple jurisdictions
• Able to influence and gain alignment from others in sensitive situations—without damage to the relationship.
• Excellent written and verbal communications skills.

Summary

Apple's communications team shapes and shares with the world the stories about our innovative products and services, and the values that drive everything we do. The team includes professionals with backgrounds in public relations, journalism, social media, writing and buzz marketing. We’re looking for trailblazing, creative and collaborative professionals from a variety of fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career at Apple. We’re looking for trailblazing, collaborative professionals from a variety of creative fields. Inclusion is a shared responsibility and we work together to foster a culture where everyone belongs and is inspired to do their best work. Come and do the best and most exciting work of your career at Apple. This role will join the Product PR team and report into SEA Head of Corporate Communications and PR, to help create and implement PR initiatives for Apple's Mac business with an emphasis on social-first campaigns. We are looking for candidates that possess strong PR and communications skills, along with a consistent track record driving PR results across consumer technology and/or consumer lifestyle. Ideal profiles are passionate about cultivating new relationships with media and creators, and skilled at developing unique narratives and storylines that resonate with online audiences.

Description

The successful candidate will bring energy, ideas and an appetite to drive fresh and relevant storytelling. The world’s most creative, exciting and innovative work is created with Mac and our ecosystem. This role will influence how Mac brings new levels of innovation to creative industries, film, television and music production; how it enables scientific discoveries or enables medical advancements and how its versatility creates new ways of working in business, learning in the classroom, and enabling creativity in households and studios.

• This role will work in partnership with agency teams across the region to create strategies and deliver campaigns that increase awareness and understanding of products and their software.
• The successful candidate will work collaboratively with a variety of other teams and functions to create and deliver the activity that increases awareness and understanding. This may include other product PR managers, including Apple Intelligence and operating systems, SEA product PR Managers across iPhone, iPad, Apple Watch, education and health, Product Marketing and Marcom teams.
• This role will help find new relationships amongst the talent and communities that use our products to deliver the world’s most exciting work, and will be tasked with leading our efforts in finding new media and social platforms through which we can tell those stories.
• This role will involve travel up to 30%.

Minimum Qualifications

• BS/BA or equivalent experience preferred
• 8+ years experience in public relations, influencer relations or PR agency in Southeast Asia
• Excellent written and verbal communications skills

Preferred Qualifications

• Effectively builds formal and informal relationship networks inside and outside the organisation.
• Develops and delivers effective communications that convey a clear understanding of the unique needs of different audiences
• Analyses complex, high quantity, and sometimes contradictory information to effectively solve problems
• Understands internal and external stakeholder requirements, expectations, and needs.
• Understanding of PC market an advantage
• Experience in media relations and developing a network of media contacts in creative, tech, design and cultural platforms
• Successfully delivered creative PR campaigns that have created meaningful impact
• Self-motivated, possess a positive team-player attitude and passionate about consumer technology. Self-starter who is dedicated and demonstrates creative and critical thinking abilities
• Able to work with ambiguity and on complex topics across multiple jurisdictions
• Able to influence and gain alignment from others in sensitive situations—without damage to the relationship

• In-house Support IT
• Support and maintain WAN/LAN network links and equipment's
• Administration of the Servers
• Support and maintain the Firewall System
• Fault diagnosis and resolution of software and system errors on the desktop
• Fault diagnosis of desktop hardware and co-ordination of repairs and replacements
• Software installation and decommissioning of desktop hardware
• Outdoor / Onsite Project Support for IT Related Products
• Interactive Panel Firmware update
• Network Devices Firmware update
• IP configuration of network devices
• Support Product Preventive Maintenance
• Any other task assign by Superior

Position:

Regional Senior Media Manager, APAC

Reporting to:

Account Director

Office location:

Alice @Mediapolis, 29 Media Circle

Reporting Structure:

You are expected to manage your team (Senior Planners / Planners / Executives) that are being deployed in your business.

The role:

As a Senior Media Manager at our agency, you will play a pivotal role in shaping and executing media marketing strategies for our biggest client, a leading automotive brand, across the APAC region.

You will lead a team of talented professionals and work closely with clients to achieve their marketing objectives.

This role requires a deep understanding of media channels, excellent leadership skills, strategic thinking, and a passion for staying ahead of industry trends.

Responsibilities:

Client Relationship Management:

· Build and maintain strong client relationships, acting as the main point of contact.

· Understand clients' business goals and translate them into effective media strategies.

· Provide strategic recommendations and insights to clients to optimize their marketing efforts.

Team Leadership and Development:

· Lead and mentor a team of media professionals.

· Foster a collaborative and innovative work environment, promoting the growth and development of team members.

· Set clear objectives, provide constructive feedback, and conduct performance evaluations.

Strategy Development:

· Develop and execute comprehensive media strategies that align with clients' objectives.

· Oversee the planning and implementation of digital campaigns across various channels, including Paid Search, Programmatic, Social Media.

Data Analysis and Reporting:

· Utilize data analytics tools to measure the effectiveness of campaigns and provide actionable insights for optimization.

· Prepare and present regular reports to clients, highlighting key performance indicators and recommendations for improvement.

Budget Management:

· Manage media budgets effectively, ensuring efficient allocation of resources to maximize ROI.

· Monitor campaign spend and adjust strategies as needed to stay within budget constraints.

Stay Informed on Industry Trends:

· Keep abreast of emerging trends, technologies, and best practices in media industry.

· Apply industry knowledge to enhance clients' media strategies and maintain a competitive edge.

Process/Strategy

- Be our biddable media platform planning & activation expert (eg Google Ads, DV360, Facebook/IG, TikTok).

- Improve the current workflow & optimization processes.

- Work as both a leader and hands-on expert to assist junior team members with delivering results for clients.

Experience required:

· Minimum 6 years of work experience in a digital media and client servicing role.

· Strong technical understanding of Google Ads, Social, Programmatic planning, and implementation.

· Integrated media planning knowledge would be an added advantage (OOH, Radio, TV, etc.).

· Strong communicator - possesses excellent verbal, written and presentation skills.

· Be a proactive self-starter and ability to handle multiple tasks in a fast-paced environment under tight deadlines.

· Team leadership and mentoring experience.

· Have strong organizational skills being able to manage multiple clients / projects at once.

· Be confident in analysing and acting on marketing data.

Social Media Operations Executive

Job Responsibility:
Account Operations & Promotion:

• Manage and promote accounts on multiple social media platforms (e.g., WeChat, Xiaohongshu, Douyin, Instagram, Facebook, TikTok, YouTube).
• Handle account growth, daily operations, and promotions by providing engaging content for followers.
• Content Update & Maintenance:
• Responsible for daily content updates, including topic planning, content creation, copywriting, and formatting.
• Engage with followers to boost interaction and user growth.
• Respond to social media messages and drive traffic to private domains.
• Writing & Analysis:Write blog articles for websites, including content research, organization, formatting, and publishing.

Job Requirements:

• Familiar with both domestic and overseas media operations with strong online media acumen and quick learning ability.
• In-depth understanding of social media and online advertising industries.
• At least 1 year of experience in promoting on overseas social platforms. At least 2 year of Singapore domestic living experience.
• Strong independent creative abilities, writing, image editing, and data analysis skills; familiarity with digital marketing.

Regret to inform that only shortlisted candidates will be notified.

www.dadaconsultants.com

EA Registration Number: R1878287

Business Registration Number: 201735941W.

Licence Number: 18S9037

Responsibilities

· Acquire new Chinese book titles

· Responsible for full editorial process from commissioning, manuscript submission to publication

· Perform desk editing and project management for books and journals

• Maintain positive collaborative relationship with all stakeholders

· Provide secretarial support to Chairman

· Handle all Chinese correspondences (emails, phone calls) for Chairman

· Coordinate meetings, appointments, events relating to Chinese Associations and Societies, including setting venues where necessary

· Provide Chinese to English translation and vice versa when required

· Any ad hoc duties when required by the Management.

Requirements

• Good university degree preferably in Chinese studies or in any field.
• Strong organizational skills, meticulous, self-initiative, able to handle multiple priorities.

· Effectively bilingual in English and Mandarin to liaise with Mandarin-speaking associates and stakeholders.

· Ability to work independently and as a team player in a dynamic, international environment.

· Excellent interpersonal and communication skills.

· Must have initiative, creativity, and a keen eye for detail.

• Maintain confidentiality of sensitive information and prioritize tasks effectively.

· Prior experience in publishing will be given preference.

Potential candidates who meet our requirements may apply with a cover letter and full resume stating your current and expected salaries, availability and contact details to hr@wspc.com

Only shortlisted candidates will be notified.

Job Description:

• · Processing Subcon Invoices
• · Updating UAT (User Acceptance Testing) to system
• · Purchasing Extended Warranty
• · Support sales team on order processing, and delivery arrangement
• · Assist customers in pre and after-sales support
• · Attend to sales enquiries via email phone call
• · Assist other task given by Manager
• · Able to perform repetitive tasks; good communication and organizational skills, attention to details, a team player and possess a positive working attitude

JOB DESCRIPTION

• Develop and schedule engaging content for social media platforms
• Manage and update the company’s social media profiles
• Monitor social media channels for customer inquiries and comments, responding promptly
• Plan and execute social media campaigns to promote products, services, and events
• Collaborate with the marketing team to align social media efforts with overall marketing strategies
• Track and analyze the performance of social media campaigns using analytics tools
• Prepare reports on social media activity, engagement, and growth
• Engage with followers by liking, commenting, and sharing relevant content
• Foster community growth by interacting with the audience and encouraging user-generated content
• Stay updated on social media trends, tools, and best practices
• Implement new strategies to keep the company’s social media presence innovative and effective

JOB REQUIREMENT

• Minimum Diploma and above
• Strong communication and writing skills
• Proficiency in using social media platforms and management tools
• Creative thinking and ability to develop engaging content
• Hardworking with high initiative and willing to take on new challenges

Your team

This role reports to Senior Director of Media/eCom and will lead a multi-disciplinary IT team.

How success looks like

• Drive Product Adoption, User Satisfaction and Business Value Creation
• Deliver Product Service Level and Support Experience
• Maintain Agility and Quality of Feature Releases
• Deliver Financial Forecast Accuracy and Compliance

Responsibilities of the role

We are seeking a talented and driven Senior IT Digital Product/Program Manager to join our team to own Digital products that drive efficiency and effectiveness of how we plan and execute media on ecommerce, digital, TV. Senior IT Product Manager is accountable for the ultimate success of the IT product! They create business value and meaningful digital disruption via understanding unmet business and users’ needs, setting the product strategy and roadmap, and leading the product development process with multi-functional teams to drive break-through IT capabilities with quality and agility. In addition, the individual will own the following areas:

• Expansion:
• Create and execute toolkit to expand product seamlessly to new country-retailer combinations.
• Partner with key business resources to determine and define adoption scope and objectives of medium to large projects, predict resources needed to reach objectives, and manage resources in an effective and efficient manner.
• Develop and manage a detailed project schedule for medium to large projects or multiple project stages.
• Provide project updates on a consistent basis to various stakeholders and the project board.
• Utilize industry and company best practices, techniques, and standards throughout entire project execution. Monitors progress adjusts as needed, and measures project performance to identify areas for improvement.
• Operations:
• Drive flawless operations across more than 150 country-retailer-category combinations.
• Deliver Product Service Level and Support Experience
• 3rd party governance
• Govern 3rd party IT service providers for performance & compliance.
• Assists to manage contracts with vendors and suppliers by assigning tasks and communicating expected deliverables.
• Business Value:
• Drive Product Adoption, User Satisfaction and Business Value Creation
• Deliver Financial Forecast Accuracy and Compliance
• Feature Upgrades:
• Adhere to IT policies including cybersecurity and privacy mandates.
• Maintain Agility and Quality of Feature Releases

Role Requirements

• Excellent communication skills. Ability to communicate technical concepts and translate it to business value.
• Experience in managing IT teams.
• Proficient in English
• 3+ Years of IT Product Management experience
• 3+ Years of experience in CPG Retail Execution
• Proven track records of business and user value creation via break-through IT capabilities
• Proven track records of leading multi-disciplinary IT development team to deliver IT capabilities in both in-house and outsourced setting.
• Proven mastery in Agile Software Development methodologies, such as Scrum, Kanban, Scaled Agile Framework
• Are adaptable and able to handle multiple priorities effectively, both independently and as part of a collaborative team
• A Bachelor or Master’s Degree in Business/Management Information Systems, Computer/Systems/Industrial Engineering, Computer Science, Business Analytics, Data Science, Operations Research or Statistics.

About us

We produce globally recognized brands, and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.

Visit http://www.pg.com to know more.

We are an equal opportunity employer and value diversity at our company. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, HIV/AIDS status, or any other legally protected factor.

At Cheil, we are passionate about ideas that move.

We believe that the right idea will move seamlessly across channels: from online to offline, above the line to below the line, in-store to out-of-home. It will move brands, move products and most importantly, move people. The right idea will move everything forward.

Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world’s leading integrated marketing communications networks, with more than 7,200 employees globally in more than 54 offices in 46 countries.

For more information, visit us at: www.cheil.com.

We are inviting candidates for the position of:

Content Publishing / Graphic Design Intern (Full-time internship)

Job description

Working with the Samsung Electronics SEA & Oceania business, you will have the privilege of working within a big data environment where strategic decisions are made, guiding best in class upholding brand compliance.

• Content Audit & Analysis: Work closely with the Content Team to conduct content audits on Samsung.com to ensure content is brand compliant and aligns with our strategic objectives.

• Progress Tracking & Reporting: Analyse, track, and report progress on weekly and monthly reports for multi-market operations, providing insights and recommendations for optimization.

• Training Document Management: Prepare and maintain training documents, Standard Operating Procedures (SOPs), and any other necessary documents to support team operations and knowledge transfer.

• Assist in Design Projects: Execute simple design tasks such as key visual adaptations for regional campaigns, ensuring alignment with brand guidelines and creative direction.

• Asset Management: Organize and maintain digital assets, including images, graphics, and other design elements, to facilitate efficient workflow and collaboration within the team.

Desired Skills and Experience

• Good skill in Excel and PPT

• Good skill in Adobe Illustrator and Photoshop

• Pursuing or recently completed a degree in Graphic Design, Visual Communication, or a related field.

• Analytical and quantitative, with strong attention to detail

• Self-starter with excellent communication and collaboration skills, with the ability to work effectively in a team environment.

• Ability to thrive in a fast-paced, ambiguous, interruptive environment

• Ability to work independently as well as work collaboratively toward a common goal

Seeking an experienced Director of Media Strategy & Operations to enhance company’s presence on global social media platforms and drive awareness in the international market.

Responsible for daily content management and promotion, assisting in the execution of media operations & promotional strategies, and supporting market awareness ahead of IPO & to drive funding.

Leveraging strong media network to establish key communication channels with investors

The ideal candidate will possess excellent analytical skills, a robust understanding of public opinion management, and strong experience in financial media.

YOUR NEW JOB

• Responsible for daily content maintenance & promotion of the company on international social media platforms (to increase awareness and attention in international markets)
• Assist in developing & executing media operations & promotion plans
  - Cooperate with the investment and financing teams
  - Support the exposure & market awareness before IPO listing
• Carry out precise content planning & dissemination to enhance international topicality & market traffic.
• Establishment of an effective network of media resources capable of distributing company news & content to leading financial publications and platforms
• Using public opinion analysis tools, tracking and analysing communication effect of media, as well as maintaining market public opinion
• Enhance the company's presence in the international financial media
• Establish a key communication channel with international investors and markets.
• Responsible for the overall management and planning of content, leading the output of creative content, including copywriting, visuals, etc.
• Familiar with key operational metrics: Monitor and optimise key metrics in media operations:
  - Customer Acquisition Cost (CAC): Improve the efficiency of lead acquisition & reduce the cost of customer acquisition through media channels

WHAT IS NEEDED FROM YOU

• Working Experience:
  - 5+ years of experience in media & financial media
• Expertise:
  - Familiar with the operation mechanism of international social media platforms,
  - Extensive experience in content planning and public opinion management,
  - Familiar with the use of market hotspots and public opinion analysis tools.
• Network:
  - Have a strong established media network & resources,
  - Able to quickly & efficiently push the content to well-known financial media or publications
• Language Skills:
  - Excellent proficiency in spoken & written English
  - Strong Mandarin proficiency as role requires close coordination with China based team
  - Able to write and publish high-quality content for international markets
• Analytical ability:
  - Good at analysing market hotspots & grasping the audience's psychology
  - Able to combine the industry trend with the company's publicity to create public opinion hotspots.

WHAT WILL MAKE YOU STAND OUT

• Experience working in the Automotive industry with interest in EV
• Comfortability working in a Startup / lean environment
• Working Experience in well-known international media organization
• Bachelor degree or above from a top institution:
  - preferably in journalism, media, finance, marketing etc.
• Strong strategic thinking, able to adjust media strategy according to stage of company's growth.
• Proficiency in Photoshop, Premiere and other content creation tools

We are seeking a hands-on, dynamic and results-driven Digital Media Marketing Manager to join our team. This role will oversee the regional strategic development and implementation of campaigns to achieve our Company’s brand objectives. These includes enhancing brand awareness, optimizing SEO strategies, managing inlinking efforts, leveraging social media platforms to drive engagement and growth etc.

The ideal candidate will have a proven track record in regional digital marketing, especially in managing social media campaigns and in-depth understanding of SEO and inlinking tactics.

Key Responsibilities:

Regional Strategy Development:

• Develop and execute comprehensive regional digital marketing strategy aligned with the Company’s business objectives.
• Plan and coordinate local and overseas marketing campaigns across various digital platforms including SEO, PPC, social media, email marketing, and content marketing
• Monitor and analyse regional market trends, competitor activities, and customer behaviour to adjust strategies.

Campaign Management and Inlinking Strategy:

• Plan and executive effective SEO/SEM strategies to improve organic search rankings and drive website traffic.
• Conduct detailed keyword research to identify high-traffic, relevant keywords.
• Perform on-page SEO optimization including meta tags, headers, image alt text, and internal linking.
• Develop and manage link-building campaigns to improve domain authority and search engine rankings.
• Monitor and analyze site performance using SEO tools and analytics to identify and address issues.

Social Media Management:

• Develop and implement regional social media strategies to increase brand awareness and engagement.
• Create and curate engaging and relevant content for the Company's social media channels, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.
• Schedule and publish social media posts, ensuring consistent messaging and branding across platforms.
• Monitor regional social media trends, track performance metrics, and adjust strategies to improve engagement and reach.
• Engage with the online community, respond to comments, and manage customer feedback on social media.

Content Marketing:

• Oversee content creation and distribution across regional digital channels to attract, engage, and convert target audiences.
• Develop content calendar and ensure timely delivery of high-quality content including blog posts, articles, videos, and infographics.
• Collaborate with internal teams and external content creators (local and overseas) to produce compelling content aligned with brand guidelines and SEO best practices.
• Use analytics to measure content performance and optimize strategies based on insights.

Analytics and Reporting:

• Monitor and analyze digital marketing performance using tools such as Google Analytics, Moz, SEMrush, and social media analytics.
• Generate detailed reports on regional campaign performance, including traffic, engagement, conversion rates, and ROI.
• Provide actionable insights and recommendations to senior management based on data-driven analysis.
• Implement optimization techniques to improve campaign effectiveness.

Ownership and Collaboration:

• Provide regular updates to management on digital marketing performance, results, and strategies for improvement.
• Collaborate with cross-functional teams and overseas entities including sales, customer service, and IT to ensure cohesive marketing efforts and a unified brand message.
• Foster a collaborative work environment, encouraging creativity and innovation within the team.

Budget Management:

• Develop and manage the digital marketing budget, ensuring optimal allocation of resources for maximum impact.
• Monitor expenses and ROI, making adjustments as necessary to meet financial goals.
• Ensure all marketing activities are cost-effective and deliver a high return on investment.

Requirements:

• Bachelor’s degree in Marketing, Digital Media, Media Arts, Business, or a related field.
• Proven experience in digital media or media art industry, preferably in the e-commerce or technology industry.
• In-depth knowledge of regional media marketing strategy, inculding media arts, SEO, PPC, social media, content marketing, and email marketing.
• Experience with marketing automation tools and CRM systems.
• Strong analytical skills
• Excellent communication, leadership, and project management skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world’s leading integrated marketing communications networks, with more than 7,200 employees globally in more than 54 offices in 46 countries.

For more information, visit us at: www.cheil.com.

Media Manager

Job Overview:

We are seeking an experienced and dynamic Media Manager to join our team. The ideal candidate will have a strong background in media planning, ad platform setup, campaign coordination, data analytics, and media agency management. This role is critical to ensuring the success of our clients' digital marketing campaigns and achieving their business objectives.

Key Responsibilities:

• Media Planning: Conduct KPI simulations and develop budget mixes by channel and funnel. Create detailed campaign structures based on objectives, target segments, channels, and placements.
• Media Account Setup: Establish ad account structures according to business needs. Coordinate media pixel implementation with the web development team. Track media performance, including web conversions based on media pixels.
• Campaign Coordination: Define required creative assets and formats for digital campaigns. Write compelling copy for captions and search ad copy.
• Ad Platform Setup: Implement ad platforms based on planned campaign structures. Create QA links with stakeholders. Guide and audit the ad execution team in campaign setup on ad manager platforms.
• Data Analytics: Analyze media performance against KPIs and extract actionable insights to optimize media operations. Collaborate with the data engineering team to automate media data analytics processes.
• Media Agency Management: Coordinate with media agencies to cover external media channels such as OOH, OTT/CTV, TV, and Radio. Negotiate prices and secure media inventory for running campaigns.

Qualifications:

• Experience: 5-7 years of comprehensive experience in media business, including planning and operation.
• Knowledge: In-depth knowledge across various media channels, including digital, programmatic, (D)OOH, CTV/OTT, TV, Print, and other vertical media.
• Technical Skills: Hands-on experience with digital media ad platform operations, including ad account setup, media pixel implementation, and campaign structuring across platforms such as Google Ads (Search & PMax), Meta Ads, TikTok Ads, and other DSPs like DV360, TTD, etc. Experience with analytics tools, such as Appsflyer, Adobe Analytics, and Google Analytics will be a plus
• Media Planning: Proficiency in media planning based on data analytics insights to achieve marketing KPIs, including budget mix, channel planning, and detailed campaign structures involving bidding options, target segmentation, placements, and ad formats.
• Growth Mindset: A proactive attitude towards learning and growing by expanding knowledge bandwidth and taking on challenges.
• Communication Skills: Excellent communication skills to effectively collaborate with different team members, including creative and account service teams.

Mode: Full-time

Location: Singapore

Workplace: Hybrid

Role Overview:

As our in-house Digital Marketing Specialist, you will spearhead the strategy and execution of our digital marketing campaigns across a variety of channels including search engines, social media, email, and official websites. You are tasked with optimising reach and engagement, managing campaign budgets, and ensuring timely execution.

What You Will Do:

• Plan, execute, and oversee comprehensive digital marketing campaigns across multiple channels, ensuring market reach and strong user engagement
• Deploy on-page and off-page techniques to improve organic search rankings
• Work with designers and copywriters to ensure our content is engaging and optimised for search engines, and consistent with our brand’s voice
• Manage PPC advertising campaigns and ensure maximised ROI
• Manage our social media profiles, schedule posts, engage with followers, and analyse performance
• Manage targeted email campaigns
• Utilise data analytic tools to monitor and report on the performance of all digital marketing activities. Translate data insights into actionable changes that drive campaign improvements and business growth
• Plan and propose an annual digital marketing budget

The Must-Haves Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field
• 5+ years of combined experience in digital and performance marketing
• Deep knowledge of digital marketing strategies, tools, and emerging trends
• Excellent project management and follow-up skills, with the ability to manage multiple campaigns simultaneously, meet deadlines, and work within budget constraints
• Skilled in using analytics tools, marketing automation tools, and CRM systems to drive data-driven decision-making
• Understanding of Web3
• Experience working with cross-functional teams
• Excellent command of verbal and written English

Bonus Points If You Possess:

• Creative skills, including video editing, graphic design, and other multimedia production

About The Company

Founded in 2015, Woopa Travels is a new generation travel agency and destination management company. We re-invent the travel experience and combine adventure with professional storytelling to create quality experiences for every traveller. The Company manages the following leading tour operator brands: Monster Day Tours, Lion Heartlanders and UBE.

As a Social Media Manager and Content Creator at Woopa Travels Singapore, you will play a pivotal role in developing and executing marketing strategies to promote our travel services and destinations. You will be responsible for creating engaging content, managing social media channels, and analyzing market trends to ensure our brand remains competitive. Your creative and analytical skills will help drive customer engagement and enhance our market presence. This role requires a dynamic individual with a passion for travel and a keen understanding of the latest marketing techniques and tools.

Job Responsibilities

• Conduct research and identify social media trends, insights, and best practices.
• Develop social media strategies aligned with business goals together with the marketing manager.
• Stay up-to-date with the latest social media trends, tools, and technologies.
• Create engaging and high-quality content for various social media platforms, including but not limited to Facebook, Instagram, LinkedIn, and TikTok.
• Able to manage the social media calendar and ensure timely publication of content independently with minimal supervision.
• Able to design visuals (statics, video, GIFs) to be posted on online and social media platforms.
• Build and nurture a community on social media platforms by responding to comments, messages, and mentions promptly and professionally.
• Foster positive relationships with followers, influencers, and industry partners.
• Able to monitor, track, analyze, and report on social media performance using analytics tools bi-weekly and monthly, and thereafter suggest and implement immediate action steps where necessary.
• Provide insights and recommendations to optimize content and improve engagement.
• Work closely with the marketing, content, and design teams to create cohesive and compelling social media content.
• Able to speak to and coordinate with external partners, influencers, and agencies when necessary with supervision from manager.
• Able to convey content ideas clearly to the local team to share workload or if content needs to be taken on the ground.
• Perform other adhoc duties as assigned.

Job Requirements

• Studied Marketing, Communications, or a related field.
• Experience in social media management, preferably within the travel and tourism industry.
• Proven track record of developing and executing successful social media strategies.
• Strong understanding of social media platforms, trends, and analytics tools.
• Strong command of English language and excellent written and verbal communication skills.
• Creative thinker with the ability to generate innovative and trendy ideas.
• Ability to work independently and as part of a team.
• Intermediate skills in using creative design tools (Photoshop, Lightroom, Premiere Pro, After Effects, Final Cut Pro, Capcut etc.)
• Experience with paid social media advertising is a plus.