Total 27 PR / Media / Communications job vacancies in Fort Drum, New York

Summary

Apple's communications team shapes and shares with the world the stories about our innovative products and services, and the values that drive everything we do. The team includes professionals with backgrounds in public relations, journalism, social media, writing and buzz marketing. We’re looking for trailblazing, creative and collaborative professionals from a variety of fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career at Apple. We’re looking for trailblazing, collaborative professionals from a variety of creative fields. Inclusion is a shared responsibility and we work together to foster a culture where everyone belongs and is inspired to do their best work. Come and do the best and most exciting work of your career at Apple. This role will join the Product PR team and report into SEA Senior PR Manager, to help create and implement PR initiatives for Apple's iPhone and Apple Intelligence business with an emphasis on social-first campaigns. We are looking for candidates that possess strong PR and communications skills, along with a consistent track record driving PR results across consumer technology and consumer lifestyle. Ideal profiles are passionate about cultivating new relationships with media and creators, and skilled at developing unique narratives and storylines that resonate with online audiences.

Description

The successful candidate will bring energy, ideas and an appetite to bring fresh storytelling ideas to fruition. This person will be responsible for iPhone as a camera for the world’s most innovative photographers, as a mobile edit suite film makers using software like iMovie, for social content creators on TikTok and Instagram, or for citizen journalists in urban centres. They will have more than an ear to the ground: they will be immersed in an iPhone-enabled culture of photographers, producers, content creators, influencers and media to support all Southeast Asia markets while directly managing Singapore and Malaysia. This person will also be responsible for proactive and reactive communications for Apple’s Artificial Intelligence and Machine Learning (AI/ML) work, which includes Siri, new Apple Intelligence features across all Apple products and services, and other projects.

• This role will work in partnership with the senior manager to create strategies and deliver campaigns that increase awareness and understanding of products and their software across Southeast Asia.
• The successful candidate will work collaboratively with a variety of other teams and functions to create and deliver the activity that increases awareness and understanding. This may include other product PR managers covering iPad, Mac and Services, country product PR teams in Thailand, Vietnam and Indonesia, Product Marketing and Marcom teams.
• You will help us find new relationships amongst the talent and communities that use our products to deliver the world’s most exciting work, and will be tasked with leading our efforts in finding new media and social platforms through which we can tell those stories.
• This role will involve travel up to 30%.

Minimum Qualifications

• BS/BA or equivalent experience preferred
• 8+ years experience in public relations, influencer relations or PR agency in Southeast Asia.

Preferred Qualifications

• Effectively builds formal and informal relationship networks inside and outside the organisation.
• Develops and delivers effective communications that convey a clear understanding of the unique needs of different audiences.
• Analyses complex, high quantity, and sometimes contradictory information to effectively solve problems.
• Understands internal and external stakeholder requirements, expectations, and needs.
• Understanding of smartphone market an advantage.
• Experience in media relations and developing a network of media contacts in creative, tech, photography, artificial intelligence, design and cultural platforms
• Successfully delivered creative PR campaigns that have created meaningful impact
• Self-motivated, possess a positive team-player attitude and passionate about consumer technology. Self-starter who is dedicated and demonstrates creative and critical thinking abilities
• Able to work with ambiguity and on complex topics across multiple jurisdictions
• Able to influence and gain alignment from others in sensitive situations—without damage to the relationship.
• Excellent written and verbal communications skills.

Summary

Apple's communications team shapes and shares with the world the stories about our innovative products and services, and the values that drive everything we do. The team includes professionals with backgrounds in public relations, journalism, social media, writing and buzz marketing. We’re looking for trailblazing, creative and collaborative professionals from a variety of fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career at Apple. We’re looking for trailblazing, collaborative professionals from a variety of creative fields. Inclusion is a shared responsibility and we work together to foster a culture where everyone belongs and is inspired to do their best work. Come and do the best and most exciting work of your career at Apple. This role will join the Product PR team and report into SEA Head of Corporate Communications and PR, to help create and implement PR initiatives for Apple's Mac business with an emphasis on social-first campaigns. We are looking for candidates that possess strong PR and communications skills, along with a consistent track record driving PR results across consumer technology and/or consumer lifestyle. Ideal profiles are passionate about cultivating new relationships with media and creators, and skilled at developing unique narratives and storylines that resonate with online audiences.

Description

The successful candidate will bring energy, ideas and an appetite to drive fresh and relevant storytelling. The world’s most creative, exciting and innovative work is created with Mac and our ecosystem. This role will influence how Mac brings new levels of innovation to creative industries, film, television and music production; how it enables scientific discoveries or enables medical advancements and how its versatility creates new ways of working in business, learning in the classroom, and enabling creativity in households and studios.

• This role will work in partnership with agency teams across the region to create strategies and deliver campaigns that increase awareness and understanding of products and their software.
• The successful candidate will work collaboratively with a variety of other teams and functions to create and deliver the activity that increases awareness and understanding. This may include other product PR managers, including Apple Intelligence and operating systems, SEA product PR Managers across iPhone, iPad, Apple Watch, education and health, Product Marketing and Marcom teams.
• This role will help find new relationships amongst the talent and communities that use our products to deliver the world’s most exciting work, and will be tasked with leading our efforts in finding new media and social platforms through which we can tell those stories.
• This role will involve travel up to 30%.

Minimum Qualifications

• BS/BA or equivalent experience preferred
• 8+ years experience in public relations, influencer relations or PR agency in Southeast Asia
• Excellent written and verbal communications skills

Preferred Qualifications

• Effectively builds formal and informal relationship networks inside and outside the organisation.
• Develops and delivers effective communications that convey a clear understanding of the unique needs of different audiences
• Analyses complex, high quantity, and sometimes contradictory information to effectively solve problems
• Understands internal and external stakeholder requirements, expectations, and needs.
• Understanding of PC market an advantage
• Experience in media relations and developing a network of media contacts in creative, tech, design and cultural platforms
• Successfully delivered creative PR campaigns that have created meaningful impact
• Self-motivated, possess a positive team-player attitude and passionate about consumer technology. Self-starter who is dedicated and demonstrates creative and critical thinking abilities
• Able to work with ambiguity and on complex topics across multiple jurisdictions
• Able to influence and gain alignment from others in sensitive situations—without damage to the relationship

The International India Reporter Intern will cover international content focused on continental Africa as their regular beat for Modern Treatise.

Responsibilities:

• Write a weekly column covering the social, economic, and political topics related to India from an Indian perspective.

• Special continental-related coverage.

Duration: 6 months

This is a virtual and unpaid internship. Yet, you will gain valuable writing experience. 

Official Start Date: ASAP

Position:

Regional Senior Media Manager, APAC

Reporting to:

Account Director

Office location:

Alice @Mediapolis, 29 Media Circle

Reporting Structure:

You are expected to manage your team (Senior Planners / Planners / Executives) that are being deployed in your business.

The role:

As a Senior Media Manager at our agency, you will play a pivotal role in shaping and executing media marketing strategies for our biggest client, a leading automotive brand, across the APAC region.

You will lead a team of talented professionals and work closely with clients to achieve their marketing objectives.

This role requires a deep understanding of media channels, excellent leadership skills, strategic thinking, and a passion for staying ahead of industry trends.

Responsibilities:

Client Relationship Management:

· Build and maintain strong client relationships, acting as the main point of contact.

· Understand clients' business goals and translate them into effective media strategies.

· Provide strategic recommendations and insights to clients to optimize their marketing efforts.

Team Leadership and Development:

· Lead and mentor a team of media professionals.

· Foster a collaborative and innovative work environment, promoting the growth and development of team members.

· Set clear objectives, provide constructive feedback, and conduct performance evaluations.

Strategy Development:

· Develop and execute comprehensive media strategies that align with clients' objectives.

· Oversee the planning and implementation of digital campaigns across various channels, including Paid Search, Programmatic, Social Media.

Data Analysis and Reporting:

· Utilize data analytics tools to measure the effectiveness of campaigns and provide actionable insights for optimization.

· Prepare and present regular reports to clients, highlighting key performance indicators and recommendations for improvement.

Budget Management:

· Manage media budgets effectively, ensuring efficient allocation of resources to maximize ROI.

· Monitor campaign spend and adjust strategies as needed to stay within budget constraints.

Stay Informed on Industry Trends:

· Keep abreast of emerging trends, technologies, and best practices in media industry.

· Apply industry knowledge to enhance clients' media strategies and maintain a competitive edge.

Process/Strategy

- Be our biddable media platform planning & activation expert (eg Google Ads, DV360, Facebook/IG, TikTok).

- Improve the current workflow & optimization processes.

- Work as both a leader and hands-on expert to assist junior team members with delivering results for clients.

Experience required:

· Minimum 6 years of work experience in a digital media and client servicing role.

· Strong technical understanding of Google Ads, Social, Programmatic planning, and implementation.

· Integrated media planning knowledge would be an added advantage (OOH, Radio, TV, etc.).

· Strong communicator - possesses excellent verbal, written and presentation skills.

· Be a proactive self-starter and ability to handle multiple tasks in a fast-paced environment under tight deadlines.

· Team leadership and mentoring experience.

· Have strong organizational skills being able to manage multiple clients / projects at once.

· Be confident in analysing and acting on marketing data.

Social Media Operations Executive

Job Responsibility:
Account Operations & Promotion:

• Manage and promote accounts on multiple social media platforms (e.g., WeChat, Xiaohongshu, Douyin, Instagram, Facebook, TikTok, YouTube).
• Handle account growth, daily operations, and promotions by providing engaging content for followers.
• Content Update & Maintenance:
• Responsible for daily content updates, including topic planning, content creation, copywriting, and formatting.
• Engage with followers to boost interaction and user growth.
• Respond to social media messages and drive traffic to private domains.
• Writing & Analysis:Write blog articles for websites, including content research, organization, formatting, and publishing.

Job Requirements:

• Familiar with both domestic and overseas media operations with strong online media acumen and quick learning ability.
• In-depth understanding of social media and online advertising industries.
• At least 1 year of experience in promoting on overseas social platforms. At least 2 year of Singapore domestic living experience.
• Strong independent creative abilities, writing, image editing, and data analysis skills; familiarity with digital marketing.

Regret to inform that only shortlisted candidates will be notified.

www.dadaconsultants.com

EA Registration Number: R1878287

Business Registration Number: 201735941W.

Licence Number: 18S9037

• Collaborate with team members to respond to comments and inquires made on social media post.
• Develop digital strategies to launch information campaigns across the Internet, Web sites, and social media outlets.
• Utilizing social media tools and techniques to reach the Brigade's internal and external audiences.
• Creates processes to secure a constant flow of relevant social media content.
• Maintain the organizations social media websites by posting pertinent information on social media pages.
• Reviewing the performance of assigned Brigade’s social media activities to provide recommendations to Commander.
• Develops engaging media content to support the Brigade Commander’s efforts to conduct digital recruiting operations.
• Consolidate statistical data to develop revised social media and marketing strategies for the organization.

• Collaborate with team members to respond to comments and inquires made on social media post.
• Develop digital strategies to launch information campaigns across the Internet, Web sites, and social media outlets.
• Utilizing social media tools and techniques to reach the Brigade's internal and external audiences.
• Creates processes to secure a constant flow of relevant social media content.
• Maintain the organizations social media websites by posting pertinent information on social media pages.
• Reviewing the performance of assigned Brigade’s social media activities to provide recommendations to Commander.
• Develops engaging media content to support the Brigade Commander’s efforts to conduct digital recruiting operations.
• Consolidate statistical data to develop revised social media and marketing strategies for the organization.

JOB DESCRIPTION

• Develop and schedule engaging content for social media platforms
• Manage and update the company’s social media profiles
• Monitor social media channels for customer inquiries and comments, responding promptly
• Plan and execute social media campaigns to promote products, services, and events
• Collaborate with the marketing team to align social media efforts with overall marketing strategies
• Track and analyze the performance of social media campaigns using analytics tools
• Prepare reports on social media activity, engagement, and growth
• Engage with followers by liking, commenting, and sharing relevant content
• Foster community growth by interacting with the audience and encouraging user-generated content
• Stay updated on social media trends, tools, and best practices
• Implement new strategies to keep the company’s social media presence innovative and effective

JOB REQUIREMENT

• Minimum Diploma and above
• Strong communication and writing skills
• Proficiency in using social media platforms and management tools
• Creative thinking and ability to develop engaging content
• Hardworking with high initiative and willing to take on new challenges

Your team

This role reports to Senior Director of Media/eCom and will lead a multi-disciplinary IT team.

How success looks like

• Drive Product Adoption, User Satisfaction and Business Value Creation
• Deliver Product Service Level and Support Experience
• Maintain Agility and Quality of Feature Releases
• Deliver Financial Forecast Accuracy and Compliance

Responsibilities of the role

We are seeking a talented and driven Senior IT Digital Product/Program Manager to join our team to own Digital products that drive efficiency and effectiveness of how we plan and execute media on ecommerce, digital, TV. Senior IT Product Manager is accountable for the ultimate success of the IT product! They create business value and meaningful digital disruption via understanding unmet business and users’ needs, setting the product strategy and roadmap, and leading the product development process with multi-functional teams to drive break-through IT capabilities with quality and agility. In addition, the individual will own the following areas:

• Expansion:
• Create and execute toolkit to expand product seamlessly to new country-retailer combinations.
• Partner with key business resources to determine and define adoption scope and objectives of medium to large projects, predict resources needed to reach objectives, and manage resources in an effective and efficient manner.
• Develop and manage a detailed project schedule for medium to large projects or multiple project stages.
• Provide project updates on a consistent basis to various stakeholders and the project board.
• Utilize industry and company best practices, techniques, and standards throughout entire project execution. Monitors progress adjusts as needed, and measures project performance to identify areas for improvement.
• Operations:
• Drive flawless operations across more than 150 country-retailer-category combinations.
• Deliver Product Service Level and Support Experience
• 3rd party governance
• Govern 3rd party IT service providers for performance & compliance.
• Assists to manage contracts with vendors and suppliers by assigning tasks and communicating expected deliverables.
• Business Value:
• Drive Product Adoption, User Satisfaction and Business Value Creation
• Deliver Financial Forecast Accuracy and Compliance
• Feature Upgrades:
• Adhere to IT policies including cybersecurity and privacy mandates.
• Maintain Agility and Quality of Feature Releases

Role Requirements

• Excellent communication skills. Ability to communicate technical concepts and translate it to business value.
• Experience in managing IT teams.
• Proficient in English
• 3+ Years of IT Product Management experience
• 3+ Years of experience in CPG Retail Execution
• Proven track records of business and user value creation via break-through IT capabilities
• Proven track records of leading multi-disciplinary IT development team to deliver IT capabilities in both in-house and outsourced setting.
• Proven mastery in Agile Software Development methodologies, such as Scrum, Kanban, Scaled Agile Framework
• Are adaptable and able to handle multiple priorities effectively, both independently and as part of a collaborative team
• A Bachelor or Master’s Degree in Business/Management Information Systems, Computer/Systems/Industrial Engineering, Computer Science, Business Analytics, Data Science, Operations Research or Statistics.

About us

We produce globally recognized brands, and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.

Visit http://www.pg.com to know more.

We are an equal opportunity employer and value diversity at our company. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, HIV/AIDS status, or any other legally protected factor.

At Cheil, we are passionate about ideas that move.

We believe that the right idea will move seamlessly across channels: from online to offline, above the line to below the line, in-store to out-of-home. It will move brands, move products and most importantly, move people. The right idea will move everything forward.

Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world’s leading integrated marketing communications networks, with more than 7,200 employees globally in more than 54 offices in 46 countries.

For more information, visit us at: www.cheil.com.

We are inviting candidates for the position of:

Content Publishing / Graphic Design Intern (Full-time internship)

Job description

Working with the Samsung Electronics SEA & Oceania business, you will have the privilege of working within a big data environment where strategic decisions are made, guiding best in class upholding brand compliance.

• Content Audit & Analysis: Work closely with the Content Team to conduct content audits on Samsung.com to ensure content is brand compliant and aligns with our strategic objectives.

• Progress Tracking & Reporting: Analyse, track, and report progress on weekly and monthly reports for multi-market operations, providing insights and recommendations for optimization.

• Training Document Management: Prepare and maintain training documents, Standard Operating Procedures (SOPs), and any other necessary documents to support team operations and knowledge transfer.

• Assist in Design Projects: Execute simple design tasks such as key visual adaptations for regional campaigns, ensuring alignment with brand guidelines and creative direction.

• Asset Management: Organize and maintain digital assets, including images, graphics, and other design elements, to facilitate efficient workflow and collaboration within the team.

Desired Skills and Experience

• Good skill in Excel and PPT

• Good skill in Adobe Illustrator and Photoshop

• Pursuing or recently completed a degree in Graphic Design, Visual Communication, or a related field.

• Analytical and quantitative, with strong attention to detail

• Self-starter with excellent communication and collaboration skills, with the ability to work effectively in a team environment.

• Ability to thrive in a fast-paced, ambiguous, interruptive environment

• Ability to work independently as well as work collaboratively toward a common goal

Seeking an experienced Director of Media Strategy & Operations to enhance company’s presence on global social media platforms and drive awareness in the international market.

Responsible for daily content management and promotion, assisting in the execution of media operations & promotional strategies, and supporting market awareness ahead of IPO & to drive funding.

Leveraging strong media network to establish key communication channels with investors

The ideal candidate will possess excellent analytical skills, a robust understanding of public opinion management, and strong experience in financial media.

YOUR NEW JOB

• Responsible for daily content maintenance & promotion of the company on international social media platforms (to increase awareness and attention in international markets)
• Assist in developing & executing media operations & promotion plans
  - Cooperate with the investment and financing teams
  - Support the exposure & market awareness before IPO listing
• Carry out precise content planning & dissemination to enhance international topicality & market traffic.
• Establishment of an effective network of media resources capable of distributing company news & content to leading financial publications and platforms
• Using public opinion analysis tools, tracking and analysing communication effect of media, as well as maintaining market public opinion
• Enhance the company's presence in the international financial media
• Establish a key communication channel with international investors and markets.
• Responsible for the overall management and planning of content, leading the output of creative content, including copywriting, visuals, etc.
• Familiar with key operational metrics: Monitor and optimise key metrics in media operations:
  - Customer Acquisition Cost (CAC): Improve the efficiency of lead acquisition & reduce the cost of customer acquisition through media channels

WHAT IS NEEDED FROM YOU

• Working Experience:
  - 5+ years of experience in media & financial media
• Expertise:
  - Familiar with the operation mechanism of international social media platforms,
  - Extensive experience in content planning and public opinion management,
  - Familiar with the use of market hotspots and public opinion analysis tools.
• Network:
  - Have a strong established media network & resources,
  - Able to quickly & efficiently push the content to well-known financial media or publications
• Language Skills:
  - Excellent proficiency in spoken & written English
  - Strong Mandarin proficiency as role requires close coordination with China based team
  - Able to write and publish high-quality content for international markets
• Analytical ability:
  - Good at analysing market hotspots & grasping the audience's psychology
  - Able to combine the industry trend with the company's publicity to create public opinion hotspots.

WHAT WILL MAKE YOU STAND OUT

• Experience working in the Automotive industry with interest in EV
• Comfortability working in a Startup / lean environment
• Working Experience in well-known international media organization
• Bachelor degree or above from a top institution:
  - preferably in journalism, media, finance, marketing etc.
• Strong strategic thinking, able to adjust media strategy according to stage of company's growth.
• Proficiency in Photoshop, Premiere and other content creation tools

• Discuss edited drafts with authors to explain suggested changes in content or format.
• Tactfully explain reasons for any needed changes to authors to secure their cooperation.
• Review manuscripts to assure consistency, and understand and apply necessary copyright laws and permissions, and analyze conclusions to ensure they are consistent with the facts presented.
• Edit written material for use at national and international medical and scientific meetings in support of the broad mission of the Borden Institute.
• Determine and recommend advisability of reorganization, condensation or deletion, and rewriting to clarify confusing passages, and adjust stylistic and logical approaches, refine research methods, and select appropriate information to present.
• Ensure compliance of reprinted material with copyright law and respond to problems or inquiries relating to assigned manuscripts or policy interpretation.
• Edit entire textbooks with an average of 25 chapters on different subjects, as well as visual technical information including tables and figures.

We are seeking a hands-on, dynamic and results-driven Digital Media Marketing Manager to join our team. This role will oversee the regional strategic development and implementation of campaigns to achieve our Company’s brand objectives. These includes enhancing brand awareness, optimizing SEO strategies, managing inlinking efforts, leveraging social media platforms to drive engagement and growth etc.

The ideal candidate will have a proven track record in regional digital marketing, especially in managing social media campaigns and in-depth understanding of SEO and inlinking tactics.

Key Responsibilities:

Regional Strategy Development:

• Develop and execute comprehensive regional digital marketing strategy aligned with the Company’s business objectives.
• Plan and coordinate local and overseas marketing campaigns across various digital platforms including SEO, PPC, social media, email marketing, and content marketing
• Monitor and analyse regional market trends, competitor activities, and customer behaviour to adjust strategies.

Campaign Management and Inlinking Strategy:

• Plan and executive effective SEO/SEM strategies to improve organic search rankings and drive website traffic.
• Conduct detailed keyword research to identify high-traffic, relevant keywords.
• Perform on-page SEO optimization including meta tags, headers, image alt text, and internal linking.
• Develop and manage link-building campaigns to improve domain authority and search engine rankings.
• Monitor and analyze site performance using SEO tools and analytics to identify and address issues.

Social Media Management:

• Develop and implement regional social media strategies to increase brand awareness and engagement.
• Create and curate engaging and relevant content for the Company's social media channels, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.
• Schedule and publish social media posts, ensuring consistent messaging and branding across platforms.
• Monitor regional social media trends, track performance metrics, and adjust strategies to improve engagement and reach.
• Engage with the online community, respond to comments, and manage customer feedback on social media.

Content Marketing:

• Oversee content creation and distribution across regional digital channels to attract, engage, and convert target audiences.
• Develop content calendar and ensure timely delivery of high-quality content including blog posts, articles, videos, and infographics.
• Collaborate with internal teams and external content creators (local and overseas) to produce compelling content aligned with brand guidelines and SEO best practices.
• Use analytics to measure content performance and optimize strategies based on insights.

Analytics and Reporting:

• Monitor and analyze digital marketing performance using tools such as Google Analytics, Moz, SEMrush, and social media analytics.
• Generate detailed reports on regional campaign performance, including traffic, engagement, conversion rates, and ROI.
• Provide actionable insights and recommendations to senior management based on data-driven analysis.
• Implement optimization techniques to improve campaign effectiveness.

Ownership and Collaboration:

• Provide regular updates to management on digital marketing performance, results, and strategies for improvement.
• Collaborate with cross-functional teams and overseas entities including sales, customer service, and IT to ensure cohesive marketing efforts and a unified brand message.
• Foster a collaborative work environment, encouraging creativity and innovation within the team.

Budget Management:

• Develop and manage the digital marketing budget, ensuring optimal allocation of resources for maximum impact.
• Monitor expenses and ROI, making adjustments as necessary to meet financial goals.
• Ensure all marketing activities are cost-effective and deliver a high return on investment.

Requirements:

• Bachelor’s degree in Marketing, Digital Media, Media Arts, Business, or a related field.
• Proven experience in digital media or media art industry, preferably in the e-commerce or technology industry.
• In-depth knowledge of regional media marketing strategy, inculding media arts, SEO, PPC, social media, content marketing, and email marketing.
• Experience with marketing automation tools and CRM systems.
• Strong analytical skills
• Excellent communication, leadership, and project management skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world’s leading integrated marketing communications networks, with more than 7,200 employees globally in more than 54 offices in 46 countries.

For more information, visit us at: www.cheil.com.

Media Manager

Job Overview:

We are seeking an experienced and dynamic Media Manager to join our team. The ideal candidate will have a strong background in media planning, ad platform setup, campaign coordination, data analytics, and media agency management. This role is critical to ensuring the success of our clients' digital marketing campaigns and achieving their business objectives.

Key Responsibilities:

• Media Planning: Conduct KPI simulations and develop budget mixes by channel and funnel. Create detailed campaign structures based on objectives, target segments, channels, and placements.
• Media Account Setup: Establish ad account structures according to business needs. Coordinate media pixel implementation with the web development team. Track media performance, including web conversions based on media pixels.
• Campaign Coordination: Define required creative assets and formats for digital campaigns. Write compelling copy for captions and search ad copy.
• Ad Platform Setup: Implement ad platforms based on planned campaign structures. Create QA links with stakeholders. Guide and audit the ad execution team in campaign setup on ad manager platforms.
• Data Analytics: Analyze media performance against KPIs and extract actionable insights to optimize media operations. Collaborate with the data engineering team to automate media data analytics processes.
• Media Agency Management: Coordinate with media agencies to cover external media channels such as OOH, OTT/CTV, TV, and Radio. Negotiate prices and secure media inventory for running campaigns.

Qualifications:

• Experience: 5-7 years of comprehensive experience in media business, including planning and operation.
• Knowledge: In-depth knowledge across various media channels, including digital, programmatic, (D)OOH, CTV/OTT, TV, Print, and other vertical media.
• Technical Skills: Hands-on experience with digital media ad platform operations, including ad account setup, media pixel implementation, and campaign structuring across platforms such as Google Ads (Search & PMax), Meta Ads, TikTok Ads, and other DSPs like DV360, TTD, etc. Experience with analytics tools, such as Appsflyer, Adobe Analytics, and Google Analytics will be a plus
• Media Planning: Proficiency in media planning based on data analytics insights to achieve marketing KPIs, including budget mix, channel planning, and detailed campaign structures involving bidding options, target segmentation, placements, and ad formats.
• Growth Mindset: A proactive attitude towards learning and growing by expanding knowledge bandwidth and taking on challenges.
• Communication Skills: Excellent communication skills to effectively collaborate with different team members, including creative and account service teams.

As a LEAD PUBLIC AFFAIRS SPECIALIST at the GS-1035-12 some of your typical work assignments may include:

• Leads the editing and dissemination of news, photos, biographies, fact sheets and informational materials to the public or specialized target groups within a domestic or foreign setting on multiple platforms, including AF.mil, SpaceForce.mil, AirmanMagazine.af.mil and via flagship Air Force and flagship DAF social media accounts.
• Develops and monitors short- and long-range strategic and operational plans for Air Force, Space Force and DoD news stories, information products, online magazine articles and images.
• Coordinates content plans across a multi-functional team to communicate key Department of the Air Force issues, policies, initiatives and objectives and effectively increase audience awareness, understanding, participation and support.
• Supports DOD by identifying appropriate DMA resources, audiences and platforms to communicate DAF themes and messages to a broad DOD-interested audience in support of command information goals.
• Provides context and recommendations to DMA and OSD/PA personnel and leaders on communicating with the DOD and defense.gov audience on a broad spectrum of defense and national security topics including: defense strategy, climate issues, military force structure, personnel, readiness, total force integration, quality of life, operational concepts, defense reform and defense infrastructure.
• Represents the director at DOD communications planning meetings and performs coordination to improve organizational direction and focus using applicable planning tools and techniques.
• Resolves conflicts between stakeholder communication goals and organizational guidance.
• Provides expert knowledge of DOD public affairs ethical guidelines and regulations as they apply to public affairs community relations and public affairs relations with business and nongovernmental organizations.