The Allegro team is passionate about providing intelligent solutions that move the world toward a safer and more sustainable future. With more than 30 years of experience developing advanced semiconductor technology, innovation with purpose touches every aspect of our business. From customer engagement and employee recognition to technology advancement and serving the local communities in which we maintain offices, innovation consistently drives our mission and definition of success.
As part of our innovation, we recognize that our team members are unique and that our work locations must be adaptable. At Allegro we flex. Flex@Allegro is our approach to hybrid work that empowers managers and their team members to decide where and when work will be done. Ask what Flex@Allegro can mean for you.
SUMMARY
Allegro MicroSystems is seeking a seasoned B2B marketing executive with a proven track record in global channel management. This role is new to the company and will require an experienced marketing professional familiar with creating new programs, aligning the goals and objectives of multiple teams across organizations, as well as a proven track record for delivering revenue resulting from marketing campaigns.
SUMMARY
As the Senior Manager, Global Channel & Growth Marketing, you will assume a leadership role, overseeing global team members and managing budgetary resources to develop and execute integrated marketing strategies with our distribution partners on a worldwide scale. Your primary objectives are to align these strategies with our sales / business unit goals as well as organizational priorities, focusing on driving substantial growth through the development and execution of comprehensive marketing campaigns.
WHAT YOU'LL DO
Leadership & Budget Management
Lead and oversee a marketing manager/specialist in China (further expansion in Europe and North America to follow).
Manage the channel marketing budget strategically to support business needs and facilitate growth.
Strategic Partnerships
Act as a critical partner to Business Units, Applications Marketing, Channel Development, and Sales teams.
Formulate strategic, channel-specific marketing plans based on a deep understanding of key business drivers.
Collaboration with Global Distribution Partners
Collaborate closely with distribution partners to develop clear marketing strategies aligned with corporate channel priorities.
Develop innovative co-marketing programs for distributors that ensure a high volume of leads and ROI for both parties. Establish repeatable and measurable KPIs for these initiatives.
Establish lead follow up mechanism with all distributors. Align these programs with recently established inside sales initiatives. Report monthly on revenue results.
Devise budget and resource allocation plans to ensure effective execution.
Content Development
Ideate and develop compelling content strategies to enhance awareness and generate high-quality leads.
Lead the development of compelling and effective campaign content targeting key target vertical industries (clean energy, automotive, industrial automation).
Support the Growth Marketing team on a regular basis with campaign content creation that can be used through corporate marketing programs in addition to channel execution.
Work with distributors to create engaging and educational materials, including collateral, presentations, videos, website landing pages, and other multimedia assets.
Campaign Planning
Determine optimal platforms and media outlets for campaign deployment.
Adapt campaigns to align seamlessly with the channels in use.
Coordinate campaign execution with global distributors.
Performance Measurement and Optimization
Develop metrics and KPIs aligned with sales goals, focusing on growth marketing and lead generation success.
Continuously measure results, identify best practices, and optimize strategies.
Knowledge Sharing and Collaboration:
Foster the sharing of best channel practices across the organization.
Collaborate with Channel Operations, Sales Enablement, Regional Sales Vice Presidents, and Executive Leadership Team to align to common channel objectives and deliver an exceptional customer journey and experience.
Channel Marketing Playbook:
ESSENTIAL REQUIREMENTS
An undergraduate degree in marketing, business, or a related field
8+ years of integrated marketing experience in a global, publicly traded B2B technology company
Minimum 5 years' experience developing and executing strategic marketing plans for global reseller and channel programs with demonstrated results and KPIs.
Proven leadership skills with the ability to build and lead a high-performing global channel marketing team. Experience in recruiting, developing, and retaining top talent in the field of channel marketing.
Demonstrated ability to effectively manage and allocate budgets for global channel marketing initiatives, maximizing ROI and driving cost-efficiency.
Proficient in translating complex channel strategies into clear, concise communications that resonate with executive leadership, thereby facilitating informed decision-making and strategic alignment at the highest levels of the organization.
Strong brand management skills to ensure consistent messaging and brand representation across diverse global channels. Experience in protecting and enhancing brand equity in collaboration with channel partners.
Proficient in leveraging data analytics and market intelligence to make informed decisions and optimize channel marketing performance.
Strong understanding of channel dynamics, partner ecosystems, and indirect sales channels.
Proficiency in all aspects of campaign development and management, including, but not limited to, social media, ABM, and digital marketing programs.
Strong collaboration, influencing, and project management skills.
Familiarity with marketing automation tools, CRM systems, and other relevant technologies to streamline channel marketing processes and enhance efficiency.
Exceptional written, verbal, and presentation skills.
Flexibility to travel 30% of the time.
At Allegro, we are committed to providing a harassment-free environment of mutual respect to fuel innovation through inclusive thought collaboration. Allegro is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, parental status, or any other basis covered by appropriate law. Allegro makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Eligible applicants must reside in a state where Allegro currently has an office location: This includes New Hampshire, Massachusetts, Texas, Oregon, and Michigan. Certain positions (such as field sales roles) may be exempt from this requirement.
