Total 3 job vacancies by Expert Employment

Technical or Engineering copywriting B2B Marketing Manager required to focus on technical copywriting, occasionally writing relevant white papers also with general all around brand management responsibilities.

The experienced Brand Marketing Manager will join a Marketing Team delivering global B2B marketing strategy for including social media channels, multi channel targeted campaigns, promoting international events and author compelling technical content. The ideal candidate will have strong engineering or technical copywriting experience of complex engineering products to B2B customers.

Hybrid role, minimum of two days per week in the office.

Skills

Over five years B2B marketing experience to engineering, technology, or related audiences.

Content creation specialist, authoring and editing.

Understand and communicate technical needs, products and applications.

Complex B2B marketing strategy and campaign management.

Data handling, digital analytics and sales reporting.

Marketing or Business Studies degree similar qualification.

Role

Develop and implement marketing strategy.

Write content including editorials, news stories, white papers, brochures, and gated or download content

Own advertising campaigns across print, digital, collaborations particularly LinkedIn content, monitoring, reporting and post campaign analysis. Also website content using analytics to drive new content creation.

Manage comprehensive communication plans for product life cycles and new product launches.

Track and report marketing performance.

Our client, a key player in providing advanced technological solutions to the automotive industry, is looking for an experienced Technical Copywriter. The role involves working closely with the marketing team to drive multi-channel campaigns and support international events.

The ideal candidate will have a minimum of five years of marketing experience, preferably in an engineering or technical environment, with a strong ability to create compelling content to promote complex products to a B2B audience.


Main Responsibilities:
Develop and implement a marketing plan that aligns with company goals.
Produce a variety of technical content such as editorials, white papers, brochures, and gated resources while maintaining the brand???s voice and technical standards.
Design and execute multi-channel marketing campaigns, including print, digital, and external partnerships.
Manage social media, particularly LinkedIn, including content creation, scheduling, and performance reporting.
Ensure the website is continuously updated, using analytics to enhance user experience and drive content improvements.
Coordinate communications for product launches and manage full product lifecycle strategies.
Create CRM communication strategies to boost engagement and conversions throughout the customer journey.
Monitor marketing performance using data analytics, identifying trends and opportunities for improvement.


Skills and Requirements:
A degree in marketing, business, or a related field.
Strong content creation and editorial skills with a talent for explaining complex products clearly.
Proven ability to manage B2B marketing campaigns effectively.
Proficiency in data analysis for marketing performance and audience insights.
Strong organizational skills, capable of managing multiple projects simultaneously.
Excellent communication and collaboration skills, with the ability to work across departments

Marketing Manager required to take ownership of an automotive electronics product range branding for the UK and Ireland.

Skills

Marketing experience ideally both in house and agency.

Technical or Engineering background.

Ability to drive engagement and brand awareness.

Responsibilities

Digital campaign design, delivery and management

Technical copy writing.

Budget management

Event banners, engagement and strategy.