Career Category
Marketing
Job Description
HOW MIGHT YOU DEFY IMAGINATION?
If you feel like you’re part of something bigger, it’s because you are. At Amgen, our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. It’s time for a career you can be proud of.
Senior Manager, Opinion Leader Management and Peer to Peer Marketing, Bone Health
Osteoporosis affects nearly 13 million people of all genders in the U.S. who are at risk of fracture, but as of 2022 only ~25% of affected individuals are treated despite a growing older population. Although osteoporosis has several generic options available, Amgen has emerged as the leader in this therapeutic area with our flagship brand, Prolia®, launched in 2010, and EVENITY®, launched in 2019. Already 13 years in market, Prolia continues to deliver strong double-digit growth year on year and has a goal to treat 1.5 million patients in 2023 in the US - nearly half of patients whom Amgen serves worldwide across any therapeutic category. EVENITY aims to treat 75K patients showing a very positive growth trajectory. Given Amgen’s long-run play in this category, this franchise plays a particularly strategic role in delivering short- and long-term growth for Amgen.
Live
What you will do
Let’s do this. Let’s change the world! In this vital role the Senior Manager will play a meaningful role in the growth trajectory of an Amgen priority business - the Bone Health franchise - leading a variety of peer focused initiatives. This individual is responsible for amplifying the voice of our HCP experts in support of our brand mission to serve patients. This position requires strategic thought, leadership, cross-functional collaboration, and the ability to build meaningful peer engagements.
Specific responsibilities will include:
Lead and build our peer to peer marketing strategy and tactics in order to effectively and meaningfully educate and engage with our customers through in-person and virtual engagements
Lead development of the commercial peer expert strategy, in partnership with medical and sales leadership; serve as opinion leader point across the Bone Franchise team
Own the speaker bureau, lead speaker training, develop and execute new speaker program content, including key day-to-day bureau operations and sales force support
Own the congress/conference strategy including content and expert engagements, identifying opportunities for dynamic approaches based on congress specialty/objective
Collaborate with the Bone HCP Omnichannel and Media marketings lead to create best in class expert content to leverage across digital and in person channels tactics
Leverage data and analytics to determine future execution and build a measurement narrative to leadership
Bring forward innovative ideas and lead agencies to ensure that educational content is delivered in an engaging and forward-looking fashion
Measure and leverage customer experience data to determine opportunities to optimize customer journeys
Lead annual brand/tactical planning cycles, including identification of innovation and ’test and learn’ opportunities
Manage the internal legal, regulatory, and medical review and approval of new materials
Manage budgets and closely monitor performance, ensuring efficient delivery of all programs.
Domestic travel up to 25-30%
Win
What we expect of you
We are all different, yet we all use our unique contributions to serve patients. The strategic marketer we seek is a collaborative partner with these qualifications.
Basic Qualifications:
Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Or
Master’s degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Or
Bachelor’s degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Or
Associate’s Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Or
High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Preferred Qualifications:
Field sales leadership and thought leader engagement experience
Ability to partner with and train field sales and health care professionals
Experience developing and implementing high impact promotional campaigns and engagement strategies
Experience executing and connecting a wide range of successful both personal and non personal initiatives
Strong ability to lead and influence partner agencies and cross functional partners to build and drive effective strategy and engaging creative across platforms
Ability to translate and communicate data and analytics into simple and actionable insights and plans
Strong communication effectiveness: The ability to effectively engage, connect, and influence others
Healthcare Industry experience
Thrive
What you can expect of us
As we work to develop treatments that take care of others, we also work to care for our teammates’ professional and personal growth and well-being.
Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including:
Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans and bi-annual company-wide shutdowns
Flexible work models, including remote work arrangements, where possible
Apply now
for a career that defies imagination
Objects in your future are closer than they appear. Join us.
careers.amgen.com
Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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Salary Range
152,128.00 USD - 179,472.00 USD