CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
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Meaningful Work From Day One
This role is accountable for the localization, implementation and evaluation of brand, business and consumer programming to maximize growth, profitability and brand equity, consistent with national brand strategy. Success in the role is superb execution of local brand campaigns across footprint clusters.
What You Can Expect
Support the Marketing Manager in identifying, implementing and executing relevant local media partnerships, events, sponsorships, etc. that will support the overall brand, business and consumer plan for the cluster
Lead local activation of highly innovative, cut-through brand building programs
Work with brand teams to create local programs and materials consistent with brand strategy and equity guidelines
Evaluate programs and initiatives, making recommendations for discontinuation or improvement
Partner with commercial team to educate, plan, and evaluate agency (Hive, Greenhouse) execution of assigned brand initiatives
Serve as primary point of contact for consumer marketing agency ambassador team members working in the field, partnering with the agency to ensure optimal resourcing
Manage local consumer marketing funds (sponsorships, local media, consumer focused activities, brand events) and provide input into local resource allocation decisions
Serve as a critical resource for local consumer and competitive insights
Champion brand building by providing category/portfolio/brand expertise and conduct tastings and brand education training
What You Bring to the Table
A minimum of 4 years marketing (or combined sales and marketing) experience in a consumer goods environment
Ability and willingness to travel up to 35% of the time, including weekends
Demonstrated ability to build productive relationships and communicate effectively, written and verbal, across all levels, functions and cultures
Demonstrated experience developing, executing and managing brand programs
Strong analytic skills with demonstrated ability to turn “insights to actions”
Successful track record working in a high-pressure environment, meeting deadlines and simultaneously developing, deploying, and coordinating multiple projects with minimum supervision
Experience working on projects with cross-functional teams meeting consensus goals
Demonstrated ability to manage through influence with internal and external partners, including agencies (POS development, advertising)
Demonstrated ability developing and executing innovative “big ideas” that grow brands
Who We Are
Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table!
Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.
Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.
Enriching Life. Enriching Careers- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.
What We Offer:
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Pay
The range of pay for the role is $113,880 - 139,186 plus a 25% bonus (the base salary will be $91,104 - $111,349 paid semi-monthly; plus the cost of labor allowance equal to 25% of the base salary). The 25% bonus will be calculated off the base pay and cost of labor allowance paid annually contingent on performance of the company and individual.
Location
The successful candidate must reside in New York supporting the New York and New Jersey business.
Requisition Type:
Employee
Management Level:
Leader
Global Job Level:
L1
Number of Openings Available:
1
