Total 1 job vacancies by 7Z4 Pfizer, Inc.

ROLE SUMMARY:  

Although rare, Multiple Myeloma is the second most common hematologic malignancy worldwide, with a 5 year survival rate of 54% and high rate of relapse on therapies currently considered Standard of Care. The current Multiple Myeloma marketplace has an estimated value of ~ $32B in most major markets by ‘2024. B-cell maturation antigen (BCMA) is a novel target that is highly active in MM, with multiple recently approved medications across different modalities. This role provides a unique opportunity to join Pfizer’s Elrexfio team as we bring this breakthrough to patients. 

Elrexfio (elranatamab) is approved across 6 global markets including in the US and EU, for Relapsed/Refractory Multiple Myeloma in the Triple Class Exposed setting. Additional approvals and launches in this indication are expected throughout 2024, and there are 4 Phase 3 trials of Elrexfio currently enrolling, which investigate use earlier in MM treatment.

The Global Marketing Director, Elrexfio will report to the Global Marketing Lead, Elrexfio, and will be responsible for leading HCP marketing and brand strategy to maximize the brand opportunity across the lifecycle. Key areas of responsibility will include driving HCP strategies and execution to differentiate Elrexfio currently and in future indications within an increasingly crowded and dynamic MM market, optimizing the omnichannel mix, overseeing CI and competitive insights, and supporting regional and local pull through.   

ROLE RESPONSIBILITIES:  

With minimal supervision responsibilities will include but are not limited to: 

Lead and manage the brand value proposition 

• In partnership with Business Insights and ensuring a diversity of sources, conduct market research to inform Patient Journey, Competitive Landscape and Positioning, with particular attention to future indications 

• Work closely with the Global Governance Team to own and evolve the core brand strategy and positioning for future indications 

• Optimize overall differentiation message relative to SoC and competition for HCPs and align to value proposition for other stakeholders, including market access, patients, regulators and policy

• Lead scenario planning in earlier lines and evolve brand positioning to pull through differentiation in future indications

Content/Brand development (cross-stakeholder) 

• Responsible for executing Core Content package for HCPs

• Liaise with key global cross functional stakeholders involved in the development and approval of the content including but not limited to legal, regulatory, and medical colleagues 

• Develop global guidance to optimize omnichannel execution in market and strategically allocate resources to maximize the value of globally-developed materials and channels (e.g., congress, training, speaker training) 

Ensure continued value proposition of Multiple Myeloma Franchise  

• Partner with Pfizer Competitive Intelligence team and cross-functional CI team to monitor competitive landscape across current and future indications, continuously driving alignment on implications, while projecting and tracking key catalysts, including competitive timelines 

• Lead team in leveraging CI to inform brand strategy, optimize differentiation, and develop competitive scenarios 

• Build and refine target product profiles to align with key stakeholder needs and incorporate clinical, regulatory, medical, and market access considerations 

• Integrate latest data and evidence into promotion working with the markets to optimize approach to messaging on maturing pivotal endpoints, real-world evidence, key sub-analyses, and quality of life 

• Drive HCP advisory boards/panels, and KOL stakeholder engagements through coordination with the Hematology KOL Strategy Lead 

Team leadership  

• Based on HCP stakeholder needs, ensure alignment of Elrexfio commercial strategy with clinical program, regulatory strategy and label, and real-world data plan to support key claims 

• Mentor and indirectly manage 2 global senior managers and 1 manager supporting HCP tactical execution 

• Support the annual operating plan process, long range forecasting, and oversee tactical plan development and budgeting 

• Manage key agency and vendor relationships to drive effective execution 

• Conduct all activities and make all decisions in accordance with Company policies & SOPs, Pfizer Values & global regulatory guidelines 

QUALIFICATIONS:  

We are seeking an experienced, world-class marketer with experience launching or growing brands in highly competitive environments. An ideal candidate will be fast learning and highly motivated, proactive and take personal accountability for work quality. The candidate must work well in a self-directed team environment, with minimal instruction needed, assume increasing levels of responsibility, take accountability for decisions and outcomes, and lead/mentor others.  

• BA/BS - degree required. Advanced degree preferred 

• Oncology experience, particularly in hematology or Multiple Myeloma, desirable 

• Minimum 10 years of business experience, fewer with advanced degree, including pharmaceutical industry or consulting experience in marketing, strategy or new product launch 

• Demonstrated experience in HCP marketing strategy and execution, including developing marketing campaigns and messaging 

• Proven ability to manage day to day planning and operational activities including strong project, time management and organizational skills 

• Demonstrated ability to identify priorities and exercise sound judgment in accomplishing work in appropriate priority order to ensure deadlines are met and leaders are prepared 

• Must demonstrate Courage, Excellence to work alongside a matrixed team for a breakthrough medicine in a mature multiple myeloma market 

• Exceptional communication skills, ability to infuse enthusiasm, energy, confidence into teams and drive change 

• Ability to move fast in response to what is happening in the external marketplace 

• Mature, self-driven colleague, with exceptional learning agility and a high degree of comfort with ambiguity. Ability to make and execute decisions independently. 

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

Potential for international travel up to 25%.

Work Location Assignment: NYC Headquarter or Collegeville, PA

• Last date to apply for Job: March 27, 2024.

Relocation assistance may be available based on business needs and/or eligibility.