23WD74258
Position Overview
Autodesk's Worldwide Marketing organization seeks a Senior Director of Content and SEO to shape content strategy, synchronize content operations, and supervise content and SEO efforts throughout the customer journey. The Senior Director of Content and SEO will spearhead a center of excellence that harmonizes content planning, creation, publishing, and measurement across the organization.
Autodesk is a leading software company specializing in providing design and engineering solutions to professionals in various industries. With a strong focus on innovation and collaboration, Autodesk empowers its customers to create, visualize, and simulate their ideas to drive better outcomes.
You are a seasoned digital marketing professional whose years of expertise with content are informed by experience across multiple marketing disciplines, including brand, search, product marketing, demand gen, and ABM. This leader relentlessly focuses on customer needs to ensure content efforts engage audiences critical to growing the business. Ultimately, this leader understands the power of content to drive growth.
As an experienced business partner, the Senior Director of Content and SEO will inspire global teams to establish plans, set expectations, and deliver and report on shared goals and results.
You will report directly to the VP of Industry & Portfolio Marketing.
Responsibilities
Strategy/Planning
- Create cross-organizational strategy for SEO, content planning, creation, publishing, and measurement
- Ensure content is created with a distribution-first mindset
- Partner with audience experts to turn insights into content that helps customers achieve their business outcomes
- Develop and manage a centralized editorial calendar to establish visibility into all content created via a content marketing platform (CMP)
- Co-own/co-manage requirements definition, selection, & implementation of content technology
- Implement a cross-functional content council to foster collaboration and best practice sharing
Production
- Standardize and streamline content production processes to ensure efficient business strategy alignment
- Build a content factory/engine to scale content production across all stages of the buyers' journey to drive higher traffic and engagement
- Establish standardized guidelines to ensure content quality, consistency, and brand adherence
- Develop digital content publishing strategies that engage & move audiences across the lifecycle
- Work across teams to coordinate, curate, and produce content that drives customer outcomes
Execution/Measurement/Optimization
- Define & oversee content measurement and KPIs to ensure content performance & optimization
- Implement best practices for content hygiene and maintenance to ensure optimum content performance
Minimum Qualifications
- You have 12+ years of experience in global content-centric marketing roles in the software & technology sector
- You are an expert in modern content marketing and strategy best practices
- Have experience across marketing disciplines such as: brand, search, product marketing, demand gen, and ABM
- You are a clear, concise writer, editor, and content producer with the ability to nurture that skill in others
- Familiar with lead-nurturing practices to attract and build audiences with hyper-relevant content
- You have some experience with AI to automate content production and optimization
- You have a firm grasp of overall business strategy, marketing goals, and how content fuels business outcomes
- You have excellent communication and influencing skills, proven executive presentation experience, and a proven ability to communicate across an ecosystem of influencers, stakeholders, and global teams
- You have experience managing creative teams, including writers, designers & developers; You inspire and lead people to define goals and deliver results
- You have demonstrated global expertise, including regional awareness, and localization requirements
- Have strong relationship-building, collaboration and influencing skills that drive decisions
- You have familiarity with technology platforms that organize, structure, and deliver content across digital touchpoints
#LI-DNI
About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.
When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!
Benefits
From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/
Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $201,500 and $326,040. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, we also have a significant emphasis on annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.
Equal Employment Opportunity
At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
Diversity & Belonging
We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging
Are you an existing contractor or consultant with Autodesk?
Please search for open jobs and apply internally (not on this external site).
