Job Title
Sr. Global Marketing Communication Manager – Grooming & Beauty
Job Description
You will contribute to the category integrated marketing communications end to end journey encompassing the marketing roadmap, brand positioning, global master content assets and campaigns, and content strategy and optimizations to contribute to sales growth, sustainable market share and brand strength increase. You will work towards accelerating creative effectiveness & marketing communication excellence across the brand / category.
You are responsible for
Creating integrated marketing communication strategy and plans, in line with the Marketing/Communication Roadmap (18/24 months) and brand positioning, to unlock the end-to-end consumer experience according to Marketing Center of Excellence standards with breakthrough impact and consistency (KPIs: Brand Strength and MOR; Green score on DVJ pre-tests)
Working within the business to bring integrated campaigns to life; briefing, planning, support message development, master asset/content exection as part of the integrated marketing toolbox against consumer, professional, shopper needs, fit for platform and according to market and transcreation requirements (paid, owned, earned) to be activated locally
Project delivery and priority setting of deliverables against the 18/24month communications category roadmap (KPI: OTIF)
Lead optimizations and standards for effectiveness to raise the norms of integrated campaign and marcomm asset delivery in cross-collaboration
Omnichannel, CRM, app, shopper and website consumer content to elevate consumer experience and drive sales
Drives consistent and distinctive Brand Personality and Tone of Voice at category comms level
Manage agency partners according to annual agencies’ Scope of Work and in partnership with procurement
Act as an advisor to the business and marcomms teams, providing ongoing support to elevate marketing and comms strategy and challenge traditional thinking around the brand category, consumer and creative context
You team
The Philips Personal Health, Global Marcomm & Academy team (part of Marketing Center of Excellence department) and you work within the Business.
You will be part of a team of passionate marketeers who strive to develop breakthrough communications, and work amongst high-performing professionals, obsessed by raising the norms for our consumers and partners.
To succeed in this role, you should have the following
Well-rounded Marketer (10+ years) with strong business and consumer understanding
Experience with brand building (qualified advertising/consumer experiences and raising the bar in creative excellence) in an international environment
Ability to translate marketing objectives/jobs to be done to deliver strong commsplans with measurable businessimpact
Experience with and proven-track record of digital content development (e-comm, social platforms, .com, CRM, apps, and beyond)
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.
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