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Homestead Advisers Corp

Sr. Marketing Content Writer

Full-time

Arlington

Sales / Marketing

9 months ago

Job DescriptionNRECA is a unique national trade association providing advocacy, financial services and business support services to over 900 consumer.....

Job Description

NRECA is a unique national trade association providing advocacy, financial services and business support services to over 900 consumer owned electric cooperatives across the country. NRECA employees are united by our mission, inclusive culture, collaborative workplace, and commitment to service excellence. As a “best place to work” employer, we operate with integrity, transparency, and a spirit of innovation.

Homestead Advisers

History and Purpose Make Us Different.

Homestead Advisers isn’t your typical investment manager. Founded in 1990 by the National Rural Electric Cooperative Association (NRECA), our start-up story is unique. Our roots run deep in providing high-quality, affordable investment products to over 400 electric cooperatives and their members through investments in Homestead Funds. Born from managing pension and defined benefit plans sponsored by NRECA, this history has shaped our approach to investing and distinguishes us from other firms.

We offer:

A committed client-focused approach
Prudent, research-driven balancing of risk and return
Competitive fee structures for cooperative members and affiliated organizations

For over 30 years, Homestead Advisers has grown in size and scope, but our client-focused approach remains clear. As a boutique firm, our experienced portfolio managers actively manage the strategies, ensuring that portfolios and accounts receive the expertise and care they deserve.

Develops marketing content for Homestead Advisers and Homestead Funds clients, including individual/retail investors, Electric Co-ops, and Institutional/Intermediary investment platforms, to provide compelling marketing materials that communicate Homestead Advisers and Funds’ value proposition and service offerings. Works across print, digital and video content creation channels to distill meaningful messages to target audiences.

Essential Duties and Responsibilities:

Creates financial services marketing content in print, video, and digital formats for audiences including: individual investors and retail marketing, electric co-ops, and institutional/Intermediary investors.
Leads marketing efforts for the quarterly Horizons shareholder newsletter aimed at the retail marketing audience.
Creates email campaign content and new adviser programs targeting retail individual investors, shareholders and prospects, working with the client services team to develop a calendar of emails around monthly themes.
Creates video content about emergent hot topics in financial services. Identifies opportunities for new content and develops format, story and deliverables with guidance from the Homestead Funds leadership.
Conceptualizes, scripts and helps create multimedia content (slideshows, infographics, videos, etc.) while ensuring that content is optimized for search engines and complies with compliance, technical and editorial standards.
Writes and edits short-format content deliverables through production, supplying Electric Co-Ops of South Carolina, Straight Talk, NRECA Now, RE Magazine and other publications in the cooperative network.
Works with the Sales and Deferred Comp teams, developing and producing a calendar of regular email content, following up in ideas for new slides, website ideas and collateral materials in support of co-op programs including deferred comp offerings, employee retention programs, and other Homestead Adviser offerings.
Works proactively to generate marketing ideas for buyers in the co-op space and collect feedback and refinement from the sales and deferred comp teams.
Creates content related to Institutional/Intermediary Marketing for sophisticated investors, including print, digital and video content, supporting investments team concepts and Intermediary buyers.

Direct Reports to this Position:

N/A

Qualifications

Formal Education Required:

Bachelor’s degree in Marketing, Journalism, Communications or related field.

Experience and Certifications Required:

5 or more years of experience in digital marketing, journalism, content creation or related field.
Experience in financial services marketing or financial services industry preferred.

FLSA Status: Exempt

Knowledge, Skills and Abilities Required (as demonstrated by prior work experience):

Knowledge of content creation, including digital and print content.
Knowledge of investments, markets, securities, and intermediary buyer channels preferred.
Strong writing, editing and content creation skills.
Ability to distill complex information into impactful writing for various audiences.
Ability to use technology platforms, including leveraging functions that may be outside the standard use of a software platform.
Ability to focus, manage multiple deadlines and deliverables and move creative content forward.
Ability to communicate, both verbally and in writing, with a diverse membership, employees and/or vendors in a clear and precise manner.
Ability to use Microsoft Office tools (Excel, Word, Outlook, Power Point) and to operate various office equipment such as personal computer, copier, printer, fax machine or other job-related equipment.
Ability to provide service excellence by building relationships, being resourceful, responsive and respectful.

Essential Physical Requirements:

Requiresclose visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal and extensive reading.
Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work.

Disclaimer Statement: The preceding job description has been written to reflect management’s assignment of essential functions. It does not prescribe or restrict the tasks that may be assigned.

Additional Requirement:

The preceding job description has been written to reflect management’s assignment of essential functions. It does not prescribe or restrict the tasks that may be assigned. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

NRECA is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please e-mail humanresources@nreca.coop or call: 703-907-5992 - NRECA Arlington Human Resources. Please call 402-483-9275 - NRECA Lincoln Human Resources, for Lincoln, NE employment opportunities. We will make a determination on your request for reasonable accommodation on a case-by-case basis.

The U.S. Equal Employment Opportunity Commission (EEOC) recently released the 'Know Your Rights' poster, which updates and replaces the previous "EEO is the Law" poster and "EEO Is the Law Poster Supplement".

Pay Transparency Non-Discrimination. NRECA will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay. Please see the Pay Transparency Nondiscrimination Provision for more information.

E-Verify. As a Federal Contractor, NRECA is required to participate in the E-Verify Program to confirm eligibility to work in the United States. For information please click on the following link: E-Verify.

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Frequently Asked Questions about PR / Media / Communications

What kind of jobs are in the Public Relations, Media and Communications in Australia?

The public relations job is to establish a strategic communication process that builds mutually beneficial relationships between the organisation and the public. Some of the different types of public relations jobs are a publicist, copywriter, public relations specialist, social media management or a spokesperson.

What is a Content Writer and the responsibilities?

The role of content writer is to conduct thorough research on industry-related topics, generating ideas for new content writing types and proofreading articles before publication. Responsibilities include writing clear marketing copy to promote products/services, submit work to editors for approval, coordinate with design team to illustrate articles, conduct keyword research to increase web traffic, promote content on social media and update website content as needed.

What does a Marketing Executive do?

The role of marketing executive is to undertake marketing projects for the benefit of the company. Responsibilities include developing efficient marketing strategies, overs advertising/communication campaigns, conduct market research to evaluate trends, initiate surveys to assess customer requirements, write copy for diverse marketing distributions, maintain relationships with media vendors to ensure collaboration in promotional activities and monitor the progress of campaigns using various metrics.

What are the duties and responsibilities of an Event Coordinator?

The role of event coordinator is to organise excellent events. Responsibilities include booking venues, arranging speakers, research vendors, negotiate with vendors to achieve the most favourable terms, manage all event operations, conduct a final check on the day of the event to ensure everything meets standards, oversee event happenings, evaluate event’s success and submit reports.

What are the job responsibilities as an Event Planner?

The role of event planner is to produce events from conception through completion. Responsibilities include liaising with clients to identify their needs, conduct market research, provide periodic reports to stakeholders, propose ideas to improve provided services, conduct the entire event management process, ensure compliance with safety obligations, cooperate with marketing to promote event, proactively handle any arising issues, conduct pre and post event evaluations.

What is the Copywriter role?

The role of the copywriter is to work closely with the marketing and creative teams to write blog posts as well as advertisements to promote products/services. Responsibilities include conduct basic keyword research, submit well-structured drafts to editors within deadlines, updating existing content on web pages, participate in email marketing campaigns, implement SEO practices and coordinate with designers to complement text with visuals as needed.

What is the Corporate Communication responsibilities?

The role of corporate communication is to deal with external public relations at the corporate level by increasing brand exposure through industry editors and media. Responsibilities include developing relationships with key personnel to maximise frequency of exposure, deal with internal public relations to increase brand awareness and develop innovative programs to maximise corporate profits.

What is the Social Media Manager role?

The role of social media manager is to oversee social media accounts by creating original text, video content, managing posts and responding to followers. Responsibilities include performing research on current benchmark trends, implement social media marketing strategy to align with business goals, set specific objectives, monitor web traffic metrics, collaborate with other teams to ensure brand consistency and implement new features to develop brand awareness.