Who we areActivate Learning is a pioneering education group with a global reach, committed to transforming lives through our approach to learning.
We see our employees as individuals, empowering them to make the right choices for their ambitions and careers. We value our people as vital to our continued success and aspire to a diverse, open and inclusive environment that provides the motivation for everyone to pursue their career goals and flourish.
When you work for Activate Learning, you're working for an organisation that provides you with the advantages of a large employer, a trusted partner in your career development, and a transformational way of working whilst also investing in building a community environment for everyone.
Together, we will bring out the best version of yourself. About the role:Activate Learning are now looking for a Digital Marketing Executive (PPC) to join our growing Marketing team.
As the Digital Marketing Executive, you will manage all paid advertising accounts across Google Ads, Facebook, LinkedIn, Tik Tok and Twitter, and work on a variety of PPC campaigns. You will be writing copy, creating content, preparing forecasts, as well as monitoring and optimising the performance of high quality and engaging PPC and paid media campaigns.
Working closely with the Digital Marketing Manager, you will be responsible for helping to shape and implement the paid media and email marketing strategy for Activate Learning's colleges, adult education provision, apprenticeships, B2B, and commercial areas.
Activate Learning has such a wide variety of target audiences that there will be lots of opportunities to be creative and to challenge your current skills in new and exciting ways.
Our Marketing department is a broad collaborative team comprising of Digital Marketing, PR and Communications, Events and School Partnerships, and Design teams. Prospects to be involved in campaigns are never in short supply, so in addition to an incredibly varied role, you are continuously developing your skillset and knowledge base.
Permanent, full-time role. Part-time/job share considered.
Salary: £30,488 - £32,342 per annum (pro rata if part time) depending on skills and experience
Location: Hybrid role with flexibility to be based at any of our campuses in Reading, Bracknell, Guildford, Merrist Wood or Oxford and occasional travel to other sites required.
What do you need to be a successful Digital Marketing Executive at Activate Learning?We are looking for a commercially driven, self-motivated and creative individual with strong copywriting skills proactive and organised individuals, with experience across PPC/paid media and email marketing. You will be a confident communicator with great interpersonal skills to play a key part in both your team and the organisation.
The ideal candidate should have hands-on experience of digital marketing with a focus on PPC advertising.
About you:- Excellent understanding of PPC and paid media
- Experience in creating, monitoring, and optimising PPC campaigns
- Experience working with programmatic display, paid social, and paid search platforms, including Facebook Ads Manager, Tik Tok, Twitter, Google Ads, YouTube, and Instagram.
- Experience in managing multiple, paid campaigns is desirable
- Knowledge of bid adjustment, dynamic search ads, A/B testing, always on campaigns, keyword intent, remarketing and optimization
- An understanding of digital marketing tactics across other channels including SEO, email, owned and earned media and the role of paid media in the wider marketing mix
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Why work with the Activate Learning Group?Here are some of our benefits:
- Enrolment into generous pensions schemes
- Generous annual leave entitlement
- Excellent on-site facilities including free onsite parking, refectory facilities, Hair and Beauty salons
- An extensive Learning and Development programme with a range of CPD opportunities
- Specialised support and development for teaching staff
- Access to qualified coaches for all staff
- Leadership and Management development programmes
- Flexible working opportunities, where appropriate
- A comprehensive wellbeing programme including access to the Fika and Everymind app
- Mental Health support including access to Mental Health First Aiders
- Employee resource groups
- Employee Assistance Programme
- Cycle to work scheme
- Refer a friend vacancy incentive
- Access to student discount programmes
Applicants should apply at the earliest opportunity, closed vacancies will prevent application form submission.Applications are reviewed and shortlisted on a rolling basis, we reserve the right to interview, appoint and close adverts. Activate Learning is committed to safeguarding and expect all our staff to share this commitment. Successful applicants will be required to undergo a DBS check at the appropriate level.
Applicants must be eligible to work in the UK, we do not sponsor work permits. Work permits from other organisations are unacceptable as proof of right to work in the UK.
Applications are encouraged from all candidates who meet or exceed minimum criteria, regardless of age, disability, gender, orientation, race, religion or ethnicity. Activate Learning are committed to employing people with disabilities and will ensure our recruitment process is inclusive and accessible. If you require any reasonable adjustments either at application or interview stage please contact the talent team directly.
Recruitment agencies who submit unsolicited CVs to any partner or employee at Activate Learning, have no authority to enter into an arrangement. Recruitment agencies engaging with Activate Learning Talent Team will be on our PSL.
The closing date for applications to this role is 08/01/2024
