Influencer Marketing Specialist Skintific (Xiaohongshu / IG)
Full-time
Senior Executive
Kuala Lumpur, Federal Territory of...
3 weeks ago
SKINTIFIC is a dynamic company dedicated to expanding our presence in the market. We are looking for 2 creative and results-driven Influencer Marketing Specialist to lead our efforts in the Chines market, 1 utilizing IG and a...
SKINTIFIC is a dynamic company dedicated to expanding our presence in the market. We are looking for 2 creative and results-driven Influencer Marketing Specialist to lead our efforts in the Chines market, 1 utilizing IG and another with XHS (XiaoHongShu) platform.
Job Overview: As an Influencer Marketing Specialist, you will be responsible for developing and executing influencer marketing strategies tailored to the Chinese market. Your primary goal will be to enhance brand visibility, drive engagement, and increase conversions through effective collaborations with key influencers on IG/XHS.
Key Responsibilities:
Strategy Development:
- Create and implement comprehensive influencer marketing strategies specific to the IG/XHS platform.
- Analyze market trends and competitor activities to identify opportunities for collaboration.
Influencer Identification:
- Research and identify key influencers in our niche with a strong presence on IG/XHS.
- Build and maintain relationships with influencers, including micro and macro influencers.
Campaign Management:
- Plan and execute influencer campaigns, ensuring alignment with brand goals and objectives.
- Coordinate content creation, delivery, and scheduling with influencers.
Performance Tracking:
- Monitor and analyze campaign performance metrics (engagement, reach, conversions).
- Prepare regular reports and insights to assess the effectiveness of influencer partnerships.
Content Collaboration:
- Work closely with influencers to ensure brand messaging is effectively communicated.
- Support content creation efforts, ensuring high-quality and authentic brand representation.
Budget Management:
- Manage the influencer marketing budget, ensuring cost-effective campaign execution.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in influencer marketing, preferably within the Chinese market.
- Strong understanding of IG/XHS and its user demographics.
- Excellent communication and interpersonal skills.
- Proficiency in Chinese (Mandarin) and English is highly preferred.
- Creative mindset with a passion for social media and emerging trends, especially in the beauty & make-up industry.
Perks & Benefits
- Allowance (travel stipends, transportation, etc.)
- Nearby public transport
- Central location
- Casual dress code
- Free snacks / Happy hours
- Medical insurance
- Open culture
SKINTIFIC, Through years of research, scientists have finally found that damaged skin barrier is the root of all facial skin problems.
With the patented technology of TTE (Trilogy Triangle Effect) SKINTIFIC managed to formulate the perfect combination of active ingredients and barrier ingredients for fast and barrier-safe skin result
Global leader in beauty retailing and operates successfully in more than two thousand points of sale. With a vision of making SKINTIFIC the most loved beauty community in the world, it aims to transform the beauty shopping experience through strong relationships with customers, brands and products, unexpected concepts, and a non-conformist attitude.
Whether you’re passionate about products, people, numbers, words, code, or strategy, we have a place for you. SKINTIFIC is a place where you have the power to change someone’s day and truly make them feel better about themselves.
By staying true to our core value of possessing a disruptive spirit, SKINTIFIC manages to provide all employees a fun place to learn with the freedom to experience, to create, to innovate.