Total 15 Director/C-Level pr media communications job vacancies in D07 Golden Mile, Middle Road

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

The Director acts as the day-to-day liaison between the client and business, providing leadership, strategic direction and input for media plans. The Director effectively leverages experience, knowledge and skills to drive innovative thinking while balancing client, company, and team needs.

Key Responsibilities:

• Lead and manage the day-to-day strategic integrated media planning activities for assigned account(s).
• Help develop planning objectives and strategies that coincide with client’s marketing direction.
• Establish and grow client relationships by demonstrating an understanding of industry and client business issues
• Achieve the financial goals of the account by managing costs, revenue, and scope of work in accordance with client contract
• Oversee budget allocation process for all media based on client initiatives and direction; accurately project costs and anticipate the financial results of plan revisions
• Oversee and guide content development
• Cross team collaboration to work with the division leads in Strategy, Programmatic, Content, Analytics & Insights and Ad Ops team.
• Work with teams to evaluate media performance and KPIs to determine the extent to which the original objectives and strategies were met.
• Scope of work management, manage and optimise working process to ensure seamless implementation of projects is essential.
• Run and mentor a mid-size team and promotes a healthy team building and collaboration
• Participate in the recruitment and selection of junior staff
• Establish and maintain effective relationships within and outside the immediate team

Qualifications

• Min 12 to 15 years of strong media experience, prior experience in managing large client accounts preferred.
• Ability to develop POVs on various media in the marketplace is essential to this role
• Excellent presenter and strong in client & stakeholders management
• Is sound in online and offline strategic planning. Experience in planning and implementing in market such as SEA, China, US and EU is a benefit but optional.
• Detailed awareness of media landscape, trends, challenges and competition.
• Good understanding of research tools
• Ability to translate data into well-articulated ideas looking outside the box
• Creative ability to partner and develop innovation and first to market opportunities
• Superior organizational, interpersonal and managerial skills with attention to detail

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Description

The Associate Business Intelligence Director is responsible for collecting, aggregating, and reporting business investment data (client, supplier and Publicis product investment). The candidate will be successful and enjoy the role if they have an inquisitive problem-solving mind, excellent attention to detail, and can build strong working relationships with stakeholders. Publicis Media's reporting continually evolves and improves so there is significant creative scope to develop new skills and apply new tools.

Key Responsibilities:

• Managing business investment data across a multi-market remit
• Ensuring that local market contacts deliver a range of reports on time and to a sufficient standard
• Using Alteryx to aggregate and clean data on a periodic basis
• Updating multiple PowerBI dashboards
• Responding to requests for data and inquiries into the figures from all areas of the business
• Excellent Excel skills
• Background in digital advertising with proven reporting experience
• A good understanding of all Agency media types and key suppliers
• An aptitude for learning to use reporting/dashboarding tools

Qualifications

• Degree or equivalent in a quantitative discipline with minimum 8 years of experience in a similar capacity
• An interest in statistics
• Familiarity with Alteryx
• Experience building or using PowerBI dashboards

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Job Description

The Director acts as the day-to-day liaison between the client and business, providing leadership, strategic direction and input for media plans. The Director effectively leverages experience, knowledge and skills to drive innovative thinking while balancing client, company, and team needs.

Key Responsibilities:

• Lead and manage the day-to-day strategic integrated media planning activities for assigned account(s).
• Help develop planning objectives and strategies that coincide with client’s marketing direction.
• Establish and grow client relationships by demonstrating an understanding of industry and client business issues
• Achieve the financial goals of the account by managing costs, revenue, and scope of work in accordance with client contract
• Oversee budget allocation process for all media based on client initiatives and direction; accurately project costs and anticipate the financial results of plan revisions
• Oversee and guide content development
• Cross team collaboration to work with the division leads in Strategy, Programmatic, Content, Analytics & Insights and Ad Ops team.
• Work with teams to evaluate media performance and KPIs to determine the extent to which the original objectives and strategies were met.
• Scope of work management, manage and optimise working process to ensure seamless implementation of projects is essential.
• Run and mentor a mid-size team and promotes a healthy team building and collaboration
• Participate in the recruitment and selection of junior staff
• Establish and maintain effective relationships within and outside the immediate team

Qualifications

• Minimum 8 years of strong media experience, prior experience in managing large client accounts preferred.
• Ability to develop POVs on various media in the marketplace is essential to this role
• Excellent presenter and strong in client & stakeholders management
• Is sound in online and offline strategic planning. Experience in planning and implementing in market such as SEA, China, US and EU is a benefit but optional.
• Detailed awareness of media landscape, trends, challenges and competition.
• Good understanding of research tools
• Ability to translate data into well-articulated ideas looking outside the box
• Creative ability to partner and develop innovation and first to market opportunities
• Superior organizational, interpersonal and managerial skills with attention to detail

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Description

In this role, you will work closely with the regional teams to define, build and enhance the Precision supply road map in a way that provides consistent benefits while meeting unique market needs across APAC. In particular, your role requires a strong relationship with Publicis Media’s regional and local investment & commercial teams to manage supply partnership – strategically and commercially – including opportunity assessment, proposal management, negotiations and commercial awareness. You will vet new opportunities & innovative solutions, maintain & grow existing relationships on the supply side, and develop new business plans to enhance existing & develop emerging supply solutions that are commercially viable.

You will collaborate with Precision leadership – globally, regionally and at market level – as well as internal departments across the Publicis Media Groupe, including:

• Investment – structuring and managing inventory partnerships
• Agencies – educating, gathering feedback, and developing/ sourcing solutions for agency and client needs
• Finance & Legal – collaborate and provide digital and tech expertise when negotiating for new or existing contracts
• Leadership – helping shape the state and scale of supply solutions supporting business objectives

The ideal candidate will have had technical and commercial exposure to digital media planning & buying agencies, technical and strong supply management knowledge, very strong interpersonal, analytical, and writing skills and the ability to make clear, concise presentations. Also, an ability to build strong business cases for supply products and being able to program manage the roll out of solutions across markets in APAC is a key to success in this role.

A solid working knowledge of the following is desired: ad exchanges, sell side platforms, demand side platforms, online video, mobile media, ad operations / ad-serving systems and verification solutions. In addition to a strong affinity for technology and infrastructure development, a proven commercial awareness is a plus.

Responsibilities

Supply management

• Identify commercially viable key supply partners and solutions – globally and regionally – that allow for a strong differentiation of our positioning in an increasingly cluttered marketplace
• Work with existing supply side vendors on new product features, roll out and adoption. Explore, meet and test new supply solutions that may fulfill our clients’ needs
• Continuously define client needs and translate needs into opportunities for Precision
• Develop and negotiate supply partnerships to extract maximum media value and unique benefits that are only available to Precision and Publicis Media
• Establish key supply packages and offering catered to clients’ needs and seasonal offering
• Maintain and refine internal supply feedback loop with operations and agencies

Marketing and training

• Build supply marketing and training materials to be rolled out to agencies and regional markets in a systematic way. This may include hosting events with key launch partners, connecting with local markets on a regular basis, or regular email updates
• Conduct monthly supply updates and knowledge share
• Collaborate with Precision client servicing and account management teams to grow and maintain adoption

Team management

• Cultivate a center of operational expertise for Precision in Asia Pacific
• Manage and retain a small team of supply manager(s)
• Recruit the best talent in market

Qualifications

To be a successful candidate, you will be/have:

• A Bachelor’s degree or higher
• Proven track record of top performance measured against product and supply development, maintenance and growth
• Extensive knowledge of data-driven and programmatic platforms such as DSPs, SSPs, Ad Exchanges as well as DMPs, Social Media Management platforms, DCO tools etc.
• 9+ years in digital media with experience with ability to project manage from start to finish
• Strong commercial experience and negotiation skills is a requirement
• Excellent interpersonal, verbal, written communication and presentation skills
• Strong analytical thinking
• Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum
• In-depth understanding of digital advertising landscape from either agency or sales perspective
• Excellent time management / project management skills, with ability to manage detail work and communicate project status effectively to all levels

COMPANY DESCRIPTION

Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

RESPONSIBILITIES

• Integrated Communications and Marketng
  • Develop strategies for the development and implementation of an integrated communications plan to engage SMU alumni, students, and colleagues in Schools, Offices, Colleges and Institutes in alumni engagement.
  • Innovate and create original, platform/channel-specific marketing and publicity content for the various communication touchpoints to engage the targeted alumni communities including but not limited to digital and non-digital platforms.
  • Develop the creatives of various publications and collaterals and oversee the quality of these creatives in production and utilisation.
  • Plan, organise and deliver the communications and marketing support for day-to-day activities, events, and initiatives.
  • Monitor, adapt and adopt digital engagement trends and best practices in communications.
  • Organise info-sessions and manage outreach booths at Cap/Gown and Commencement.
  • Liaise with the Office of Corporate Communications and Marketing to ensure alignment with the University's brand, marketing and communication strategies and policies for media requests, press releases, university-level or alumni events.
  • Support the Office of Alumni Relations to plan, coordinate and execute upon comms efforts including signature events such as Homecoming, Alumni Awards and Patron's Day..
  • Manage the recruitment, training, performance and of student ambassadors for events.
  • Lead, train and develop a team of staff members, define roles and delegate duties.
  • Provide support for ad hoc projects for Director and/or Office/University as deemed necessary.
• Building Institutional Knowledge of our Alumni
  • Continually improve SMU's knowledge of our alumni and their needs by gathering information on their participation in online activities, interaction, and usage trends.
  • Manage and maintain the updated records and media archives of alumni information.
  • Lead the team to analyse data, derive insights, and propose recommendations on improving digital alumni activities and events.
  • Identify key metrics and develop measurement reports to evaluate the success of digital and non-digital alumni engagement efforts.
  • When required, conduct surveys to identify the diverse needs of alumni and improve programme offerings.
  • Measure the success of events and programmes.

• Bachelor or Master Degree with at least 10 years of working experience, preferably in higher education sector and relationship management with at least 3 years in a managerial role.
• Able to manage a team under tight deadlines, thrive in a fast-paced environment, and maintain a high level of motivation and energy.
• Able to think strategically and develop plans; and implement these plans to achieve strategic outcomes.
• Proven track record in the higher education sector for planning, executing and improving community interaction and building. Knowledge of alumni relations will be an advantage.
• Detail-oriented with strong project management, good administration and organisational skills.
• Effectively bilingual with excellent interpersonal, presentation and communication skills (both written and verbal).
• Mature and able to build and maintain relationships with alumni, industry partners and stakeholders.
• Proficient at using social media, database, web analytics tools to run online marketing/community engagement campaigns.
• Proficient in the adoption of tech solutions to improve workflow and productivity.
• Experienced in working with stakeholders in the design and development, UX/UI testing, roll out and maintenance of data/content management systems (CMS).
• Web writing/development, graphic design, photography and or video production skills would be advantageous.
• A dynamic team player with an innovative mindset and a positive outlook.

#LI-ST1

Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.

Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. Experiences are the human side of data-driven, tech-fueled marketing. And we are passionate about boldly leading our clients into the future. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, and is part of Publicis Media, one of four solution hubs within Publicis Groupe. We are the Citizens of Starcom. We are Brave, Kind, Inclusive and Resilient. Join us!

Expectations of an Associate Media Director:

• Establish a partner-relationship with clients by being involved in the business environment
• Hone feasibility, profitability and negotiation skills through implementation and management of plans at best prices and terms to maximize effectiveness of placement’s reach to client’s consumers
• Ensure professional deliveries in all client dealings
• Collaborate with digital specialist teams to develop digital strategy and media plan recommendations, integrating offline recommendations
• Synthesize various media statistics and information to develop recommendations and opinions in the area of emerging digital media
• Serve as key contact for buyers in a variety of mediums (TV, print, digital, mobile, social, out of home etc.) to negotiate best investment opportunity to maximize reach of client’s content to targeted audience
• Synthesize various media statistics and information to develop recommendations and opinions in the area of emerging digital media
• Monitor plan execution and serves as first point of contact to raise and resolve any identified issues/discrepancies
• Ensure media deliverables are met on time and within budget and align with clients’ objectives
• Ensure clear documentation on all communications with business partners and agency partners
• Generate media insights using various data sources and crafts strategic POV based on data for internal and client audiences around media, brands, consumers and experiences
• Serve as first level coach and supervisor to one or more planners to support their knowledge of agency, client, vendor and industry basics as well as their overall skill development in the execution or monitoring of experience plans
• Work with Planner to ensure accurate and timely invoicing (e.g. regular review of unbilled reports, resolve unbilled cases with Finance)

Skills & Experience:

• 7-10 years media planning experience required, with focus on strategic and operational planning and execution, in regional/global accounts
• Knowledgeable about and experienced with the concepts, approaches and issues involved in integrated planning
• Adaptive and keen to learn on the digital ecosystem
• Familiar with the timelines, processes and needs of the implementation of all media
• Knowledgeable about new approaches to and developments in digital tactical planning (social and mobile included)
• Demonstrate critical thinking and problem solving
• Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
• Supervisory skills
• Knowledge and use of various research systems
• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
• Integrate understanding into the work to make decisions on the business
• Filter and adapt the different options and applies good judgment combined with hard facts to select which ideas will produce the best results
• Understand what the client's business needs by understanding the history of the brand and what the client wants it to stand for. Understand the client's strategic intent and the implications for building the client's business
• Proficient in all syndicated and proprietary media applications
• Keep abreast to the development and trends in the ever changing media landscape
• Able to tap into proprietary consumer insight applications or alternative sources for more in-depth analysis

Starcom is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

COMPANY DESCRIPTION

Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

RESPONSIBILITIES

• The role will lead in the development and execution of communications projects, initiatives and global media partnerships in support of SMU's engaged city university strategic thrust.
• In enhancing SMU's brand and reputation regionally through the University's overseas centres, the role will provide support through strategic communications and media publicity planning, and work with partners on the execution of plans.
• The role will develop compelling content that clearly conveys the meaningful impact SMU makes through its education, research and global engagement, with focus on its three strategic priorities to realise SMU Vision 2025 and beyond.
• In internal communications, the role will develop strategic plans, write and oversee the preparation of SMU President's communications to the University community.
• The role will oversee the creative conceptualising, planning and production of the University's annual report and corporate newsletter.
• Other duties include conducting research, developing, writing and editing a wide variety of materials including quotes, video scripts, speeches, talking points, background materials, narratives, opinion-editorial and thought leadership pieces.
• The role will be Principal Counsel on comms and media publicity matters to School of Accountancy and School of Social Sciences, and to Office of Partnerships and Engagement, Office of Industry Engagement, International Office, Office of Overseas Centres and its affiliate offices, SMU Libraries and Dato' Kho Hui Meng Career Centre.

• A bachelor's degree in journalism, English, literature, communications, creative writing, or a similar discipline.
• A master's degree is preferable.
• Minimum of 10 years of relevant experience in a similar capacity, with at least 5 years of leadership experience in managing a team.
• Be adept with working with senior management and with various stakeholders across the organization.
• Keen interest in current affairs, and geopolitical and socio-economic issues and is also intellectually curious.
• Positive attitude with the ability to pivot quickly to changes.
• A good understanding of public speaking, aware of language subtleties and always crafts speeches as well as messages with the audience in mind.
• Excellent research skills and ability to work independently.
• Strong strategic, analytical thinking skills, with demonstrated excellence in creating, articulating and presenting ideas.
• Exceptional writing, editing and oral communications skills ability to produce compelling content for internal and external audiences to achieve desired results.
• Strong leadership and organisational skills with ability to successfully manage multiple assignments simultaneously and at speed while collaborating with multiple teams across the university.
• Experience in integrated communications, including knowledge of earned, paid, owned and shared media.
• Creative, state-of-the-art communications knowledge who understands emerging technologies, communication best practices, and has a passion for exploring new methods of communicating.
• Social media proficiency, along with familiarity with web-based communication.
• Ability to remain resilient and work well under pressure as this role must deliver high-quality communications under tight deadlines, with excellent attention to detail.
• Demonstrated leadership as well as teamwork and collaboration in a professional setting.

.

#LI-ST1

Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.

RESPONSIBILITIES

• Plan and execute the marketing plan.

• Develop the brand image in terms of brand reputation (relevance and desirability).

• Support both short-term business targets and long-term objectives, thereby capitalizing on the investments made.

• Align the plan with the global strategic objectives.

• Manage effective launch of new products into the territory through the 360 approach and category development (build and grow iconic collection).

• Monitor editorial performance & put place action plans accordingly.

• Develop and approve event calendar with the objective to drive sales and elevate brand image.

• Oversee and Implement all typologies of brand events, (commercial as well as awareness events) including overall project lead, trade marketing implementation and cohesive client experience deployment.

• Manage, develop and foster marketing and communication team members through strong leadership and support skills.

• Build a strong collaboration network with other key stakeholders within the regional organization, HQ and other markets.

• Ensure clear and supported guidance, direction & objectives for each team member.

REQUIREMENTS

• Successful related experience of 10 years within the sound industry

• Strong Project Management skills

• Skilled in Microsoft Office and Adobe Creative Suite

• Knowledge of the media environments and key stakeholders preferred

• Flexible schedule and ability to work outside of regular business hours

• Organizational skills

• Communication and verbal skills

• Creative, Attention to details

• Problem-solving, Flexibility

• Dynamic, agile and passionate

Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.

Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.

Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.

Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.

Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.

Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.

Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.

Provides information by collecting, analyzing, and summarizing data and trends.

Protects organization's value by keeping information confidential.

Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.

Accomplishes marketing and organization mission by completing related results as needed.

Able to read, write and speak Chinese

Required often flying to China

Able to work long hours

COMPANY DESCRIPTION

Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

RESPONSIBILITIES

• This position is for Office of Corporate Communications and Marketing (OCCM).
• Content and Social Media Strategy: Develop and execute comprehensive content and social media strategies that align with our brand's goals and values. This includes tailored strategies for each social media platform, influencer engagement, and leveraging social networks to drive qualified traffic to our brand sites.
• Social Content Creation: Oversee the creation of high-quality, timely content that responds to changing trends in social media. This includes managing the social editorial calendar, curating and creating content, and promoting it through social advertising.
• Social Media Intelligence and Measurement: Manage the budget for tools and platforms essential for effective social media marketing. Provide in-depth analysis and insights into the impact of social media channels on our overall marketing efforts, keeping the corporate marketing team updated on industry trends and best practices.
• Social Media Crisis Management: Monitor online brand mentions and potential crisis situations. Collaborate closely with the corporate communications team to address issues promptly. Manage customer communication through private messaging channels.
• Social Media Governance and Leadership: Develop and maintain a robust social media governance process. Educate internal stakeholders on best practices, content strategies, and brand application guidelines. Supervise and mentor content and social team members and student contributors.
• Stakeholder Engagement: Foster collaborative relationships with internal and external stakeholders to ensure alignment and consistency in messaging and branding.
• External Agency Management: Lead and motivate external agencies in developing innovative social media touchpoints that convey our key messages effectively. Ensure the quality of service and value for money.

• Degree in Journalism, Mass Communications, or a related field.
• Minimum of 5 years of experience in social media planning and community engagement, preferably in both agency and client environments.
• Strong understanding of digital and social media landscapes, including regional channel management, community engagement, governance, crisis communications, performance marketing, and measurement.
• Proficiency in digital and social media tools such as Drupal, WordPress, Google Analytics, Social Media Management Platforms, Social Listening Platforms, and Project Management Platforms.
• Exceptional copywriting skills; proficiency in design, photography, and videography is a plus.
• SEO expertise, including the ability to generate inbound links.
• Experience in influencer management and regional platforms such as WeChat, LINE, Tik Tok is a plus.
• Proactive, collaborative team player with excellent interpersonal and communication skills.
• Adaptable, detail-oriented, organised, and able to meet tight deadlines.

#LI-ST1

Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.

ROLE
The Associate Creative Director is responsible for concept creation of advertising campaigns from traditional to experiential to digital. You lead and inspire the interpretation of client briefs into award winning creative concepts and ideas. The Associate Creative Director will need to be in touch with the latest cultural and digital trends. You provide guidance from ideation to production and will have to work well with teams, under pressure and tight deadlines. Craft should be of the highest priority, with the ability to bring to life creative concepts to their fullest potential. You are a partner to the business leadership and strategy functions, fronting client relationships.

EXPERIENCE
We are looking for a digitally minded, wickedly talented, conceptual creative with:
- Relevant experience working on regional/international campaigns
- International experience is ideal
- Proven track record with award winning ideas on an international level
- Media agnostic thinking and execution
- Strong communications skills
- Flawless presentation skills

SKILLS
The candidate must possess/be:
- An independent conceptual thinker with a strong flair for storytelling
- A leader fronting and motivating the junior teams on initiatives for new and existing clients
- Passion to drive, inspire and be able to challenge briefs
- Flawless presentation skills
- A digital native
- Comfortable with social platforms and content production

DEPARTMENT
As an integral member of the core Creative Department there is an expectation to contribute to the discipline, team and culture in a number of ways;
- Mentor, share knowledge, experience, offer guidance and expertise among junior members with the aim of growing talent and elevating the craft of the department
- Help contribute to and develop BBH IP and agency process when appropriate
- Contribute to creative and effectiveness awards at an international level
- Get involved with departmental initiatives such as learning and industry events

CLIENTS
Client responsibilities vary over time with a mix of retained relationships and project-based assignments.

The role and flat organisational structure at BBH provides an opportunity for you to bring your difference to a wide range of BBH brands, which include Samsung, UOB, Singapore Tourism Board, Nike and Income.

WHAT IT TAKES TO BE A BLACK SHEEP
Excellence – You aim to be the best at what you do
Black Sheep – You favour the unorthodox, are highly independent-minded and bring a maverick quality to working because outcomes are all that matter
Restless – You are fast learning, agile, and adaptable to change. You bring a founder’s attitude to everything you do
Risky – You push to take bold leaps, even if that means you make mistakes along the way
Hungry – You are voraciously curious and never stop feeding your mind
Generous – You are giving your energy and ideas to continuously improve the work without your ego in the mix
Influential – You know how to build trusted relationships fast and get the best out of people

DIVERSITY
BBH is powered by difference and committed to diversity, equality and inclusion in the recruitment and development of talent, so that everyone benefits from an equal opportunity. We challenge prejudice and discrimination inside our business, with our clients, how we select our partners and in our work so that everyone feels welcome and empowered.

COMPANY DESCRIPTION

Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

RESPONSIBILITIES

• Lead in the development and execution of communications projects, initiatives and global media partnerships in support of SMU's engaged city university strategic thrust.
• Enhancing SMU's brand and reputation regionally through the University's overseas centres, the role will provide support through strategic communications and media publicity planning, and work with partners on the execution of plans.
• Develop compelling content that clearly conveys the meaningful impact SMU makes through its education, research and global engagement, with focus on its three strategic priorities to realise SMU Vision 2025.
• Internal communications, the role will develop strategic plans, write and oversee the preparation of SMU President's communications to the University community.
• Oversee the creative conceptualising, planning and production of the University's annual report and corporate newsletter.
• Other duties include conducting research, developing, writing and editing a wide variety of materials including quotes, video scripts, speeches, talking points, background materials, narratives, opinion-editorial and thought leadership pieces.
• Principal Counsel on comms and media publicity matters to School of Accountancy and School of Social Sciences, and to Office of Partnerships and Engagement and its affiliate offices, Office of Overseas Centres and its affiliate offices, Office of Advancement, SMU Libraries and Dato' Kho Hui Meng Career Centre.

• A bachelor's degree in journalism, English, literature, communications, creative writing, or a similar discipline.
• A master's degree is preferable.
• Keen interest in current affairs, and geopolitical and socio-economic issues and is also intellectually curious.
• Positive attitude with the ability to pivot quickly to changes.
• A good understanding of public speaking, aware of language subtleties and always crafts speeches as well as messages with the audience in mind.
• Excellent research skills and ability to work independently.
• Strong strategic, analytical thinking skills, with demonstrated excellence in creating, articulating and presenting ideas.
• Exceptional writing, editing and oral communications skills ability to produce compelling content for internal and external audiences to achieve desired results.
• Strong organisational skills with ability to successfully manage multiple assignments simultaneously and at speed while collaborating with multiple teams across the university.
• Experience in integrated communications, including knowledge of earned, paid, owned and shared media.
• Creative, state-of-the-art communications knowledge who understands emerging technologies, communication best practices, and has a passion for exploring new methods of communicating.
• Social media proficiency, along with familiarity with web-based communication.
• Ability to remain resilient and work well under pressure as this role must deliver high-quality communications under tight deadlines, with excellent attention to detail.
• Demonstrated leadership as well as teamwork and collaboration in a professional setting.

#LI-ST1

Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.

Reporting to the Chief Executive Officer, the Head of Corporate Communications Department (CCD) is responsible for leading and developing the communications strategies and policies of Singapore Children’s Society and effectively advocating the charity’s cause.

Job Description

• Lead the department’s strategic planning and budgeting in support of the Organisation’s goals and service strategy
• Translate corporate communications strategy into actionable goals for the department’s performance
• Lead and manage the Corporate Communications team to ensure effective stakeholder communications and education, as well as maintain and protect our brand and reputation through the various communications platforms, collateral and initiatives
• In charge of managing the corporate website of the Society, including periodic enhancements of the website and content management
• Responsible for the department’s smooth day-to-day operations in managing public and media queries, external communications and reputation management
• Prepare quarterly reports and insights for the Standing Committee and management to track performance and identify trends, gaps and opportunities to position the organisation for success
• Provide public relations counsel to the management and key staff
• Manage the department’s talents and resources, including charting the professional development and performance management of talents within the department, mentoring the team to sharpen their skills
• Lead and mentor staff in our media management efforts including handling of media queries and interviews, as well as pitching stories to the media on the work of the Society
• Oversee and contribute towards content creation for social media by working closely with centres and departments, and supporting the development of a social media strategy to improve engagement rate and following
• Oversee Society’s marketing and communications efforts, particularly in outreach to the general public or identified groups of audience e.g. public education on parenting practices
• Oversee and contribute towards Society publications like annual report, Sunbeam newsletters, corporate collateral as well as Staff E-newsletter, including copywriting, editing and proofreading, producing quality publications that aid in stakeholder education and employee communication
• Oversee and support the work of protecting our brand and reputation, including crisis communications. This includes reviewing collateral and written materials of other departments and centres, to ensure our logo is correctly applied and copywriting is factual and of good quality to protect our reputation and work
• Responsible for data protection and ensuring our practices keep our stakeholders’ data protected
• Identify best practices and continually improve SOPs, promoting a culture of professional excellence
• Represent the organisation at relevant conferences, networking events, meetings etc as needed

Requirements

• Degree holder with a minimum of 8 years of related working experience; with at least 2 years of managerial experience and leading teams
• Preferably knowledgeable and familiar with the non-profit sector
• Excellent communication and writing skills to craft press releases, media FAQs, CEO messages, speeches and internal and external communications. Proficiency in Chinese would be an advantage to engage Chinese-speaking target audience
• Influential leader with the ability to work at both strategic and operational levels and build a high-performance team
• Media relations and Public Relations skills as well as crisis communications and management
• Track record of developing brand positioning and shaping messaging strategies leading to increased brand recognition
• Knowledge and understanding of social media marketing and other digital marketing tactics
• Self-starter, highly organised, meticulous, passionate team player with strong interpersonal skills
• Alignment to the Society’s core values of being compassionate and caring, commitment, professionalism, integrity and openness to change

Main Responsibilities

Plan, design, implement and monitor social media marketing campaigns.

Create, curate and manage social media content, including text, audio, visual and multimedia formats.

Engage users with prompt responses, organize competitions, ask questions and cultivate relationships.

Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective.

Create comprehensive marketing plans to boost brand image, increase customer engagement and improve conversions.

Design, implement and manage social ad campaigns integrated into the company’s strategic marketing plans.

Hire and supervise talented creatives, including Freelance Writers and Graphic Designers, and coordinate their activities to achieve social media campaign objectives.

Track social media campaigns’ key performance metrics to maximize results and report progress to management.

Knowledge, Skills and Experience Needed for the Job

Minimum Bachelor’s degree or equivalent

Three or more years of relevant work experience in social media marketing or related role

Proven knowledge and experience in the fundamentals of classical marketing

In-depth knowledge and application of content marketing theory

Excellent communication skills in both Mandarin and English

Demonstrated understanding of social media platforms (mainly for Chinese platforms such as WeChat, Red, DouYin/TikTok), their unique audiences and how to use them to maximize branding and marketing efforts

Exceptional time management skills and interpersonal relations

In-depth knowledge of analytics software, content management systems and SEO tools

COMPANY DESCRIPTION

Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together – building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities – all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

RESPONSIBILITIES

• Lead in the development and execution of communications projects, initiatives and global media partnerships in support of SMU’s engaged city university strategic thrust.
• Enhancing SMU’s brand and reputation regionally through the University’s overseas centres, the role will provide support through strategic communications and media publicity planning, and work with partners on the execution of plans.
• Develop compelling content that clearly conveys the meaningful impact SMU makes through its education, research and global engagement, with focus on its three strategic priorities to realise SMU Vision 2025.
• Internal communications, the role will develop strategic plans, write and oversee the preparation of SMU President’s communications to the University community.
• Oversee the creative conceptualising, planning and production of the University’s annual report and corporate newsletter.
• Other duties include conducting research, developing, writing and editing a wide variety of materials including quotes, video scripts, speeches, talking points, background materials, narratives, opinion-editorial and thought leadership pieces.
• Principal Counsel on comms and media publicity matters to School of Accountancy and School of Social Sciences, and to Office of Partnerships and Engagement and its affiliate offices, Office of Overseas Centres and its affiliate offices, Office of Advancement, SMU Libraries and Dato’ Kho Hui Meng Career Centre.

• A bachelor’s degree in journalism, English, literature, communications, creative writing, or a similar discipline.
• A master’s degree is preferable.
• Keen interest in current affairs, and geopolitical and socio-economic issues and is also intellectually curious.
• Positive attitude with the ability to pivot quickly to changes.
• A good understanding of public speaking, aware of language subtleties and always crafts speeches as well as messages with the audience in mind.
• Excellent research skills and ability to work independently.
• Strong strategic, analytical thinking skills, with demonstrated excellence in creating, articulating and presenting ideas.
• Exceptional writing, editing and oral communications skills – ability to produce compelling content for internal and external audiences to achieve desired results.
• Strong organisational skills with ability to successfully manage multiple assignments simultaneously and at speed while collaborating with multiple teams across the university.
• Experience in integrated communications, including knowledge of earned, paid, owned and shared media.
• Creative, state-of-the-art communications knowledge who understands emerging technologies, communication best practices, and has a passion for exploring new methods of communicating.
• Social media proficiency, along with familiarity with web-based communication.
• Ability to remain resilient and work well under pressure as this role must deliver high-quality communications under tight deadlines, with excellent attention to detail.
• Demonstrated leadership as well as teamwork and collaboration in a professional setting.

#LI-ST1

Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.