Total 12 job vacancies by H&M Group

As the Paid Media Planner, you contribute to added customer value, a strong brand and increased fashion perception by setting customer-centric communication plans across specified paid media channels. You work towards aligned and cross-functional goals, driving customer development & profitable sales and brand growth in your sales market through locally relevant paid media channels; in strong alignemtnw ith the regional stakeholders and global paid media team.

Your strategic thinking involves goal-setting, audience definition, and selecting suitable channels and ad formats, aligning with marketing objectives and budget constraints. You leverage strong analytical skills to optimize advertising campaigns, interpreting metrics such as click-through rates, conversion rates, ROI, and CPA, as well as Recognition, Consideration and Purchase Intent. As a Paid Media Planner, you have a keen eye to detail and the ability to manage multiple campaign elements.

Key responsibilities

• You plan, create, and execute paid media plans and advertising campaigns connected to the strategy, budget and goals in your market that align with the overall marketing objectives and budget direction.
• Secure media investments that are optimized towards performance and brand goals, ensuring channel performance from a sales and consumer/customer perspective.
• Responsible for driving customer growth, retention and as well as attract new customers via local paid channels.
• You use your strong analytical skills to interpret campaign performance metrics, such as Recognition, Consideration, Purchase Intent as well as short- and long-term ROI.
• Strong communication and leadership skills for coordinating cross-functional teams and stakeholders in a retail-focused Customer Activation & Marketing department.

As a PR Supporter,Responsible for garment send-outs and keeping garment stock in order to guarantee product placement and credits for H&M. Works alongside the local Showroom team with the running and upkeep of the local showroom.

Key responsibilities: 

• Supporting to influencer activation
• Sample unpacking
• Overall support for PR works

PRサポーターとして、H&Mの商品を紹介すること、ガーメントの発送業務、在庫管理などのオペレーションを担当します。ショールームの運営と維持管理をチームと協力して行います。

主な責任：

• インフルエンサーの活性化をサポート
• サンプルの商品のアンパッキング
• PR業務全般のサポート

As the Showroom & PR Coordinator - Philippines, you work proactively with building and maintaining relationships with media and fashion insiders (influencers, celebrities, stylists, etc.) to build a fashion forward local community. You work towards aligned and cross-functional goals, driving omni sales performance and customer-centricity in all parts of your work, holding a balance with product focus and brand storytelling activities. You contribute to added customer value, a strong brand and increased fashion perception by working alongside the Fashion PR Lead where you run the upkeep of the showroom and support PR projects.

You have a strong commercial focus and are insight and data-drive, with proven ability to drive results and work towards goals. You are a driven, flexible, well organized and detail-oriented person with a can-do attitude and appreciate teamwork. With your experience within the industry and passion for fashion, you strive to find ways to inspire our media target group and influencers with the goal to reach and engage our customers with the latest fashion.

Key responsibilities

• You elevate the brand and the experience of the brand with local fashion PR activities primarily in the showroom with visual presentation on current garments and products, working alongside the Fashion PR Lead.
• Responsible for sample administration, including working with relevant systems, optimizing results by proactively and reactively handling requests and send outs.
• Develop and build a network of H&M Ambassadors on a sales market level through maintaining and building a strong local relationship with media, influencers, celebrities & opinion leaders.
• Collaborate cross functional with Influencer Specialists and Media to optimize earned and paid influencer partnerships.
• Upkeep of general showroom administration duties, e.g. tracking product placements, filling of press cuttings.

As the Brand & Media Analyst, you are responsible for analysing consumer and media data, market trends, brand performance and competitive landscape to provide actionable insights. Your role involves utilizing various data sources to understand consumer and customer preferences, identify market opportunities, and evaluate the effectiveness of brand and media strategies. You enjoy working on a strategic level as well as hands-on with data and visualization to perform your analyses and reporting. You also possess the skills to turn data into action.

You will also collaborate with cross-functional  team to leverage data to drive strategy. You will support in optimizing media investments to enhance brand perception, customer relationships, and drive business growth.

Key responsibilities

• You are responsible in conducting in-depth analysis of consumer behavior, utilizing market research data, surveys, and customer feedback and competitive analysis to identify market trends, emerging opportunities, and potential threats.
• Evaluate the perception of the brand in the market and among target audiences, identifying strengths and weaknesses of the brand image and recommend strategies to enhance brand equity.
• Drive media analysis consisting of measuring media performance across various channels, evaluating competitors’ media strategies and presence, monitoring and analyzing media metrics, engagement, and sentiment, while assessing the impact of media performance on overall brand perception.
• Collaborate with relevant teams to develop effective marketing strategies and optimized media plans, interpreting and analyzing data from various sources to draw meaningful conclusions and actionable recommendations.

As the Regional PR Assistant Manager, you are responsible for press communication and activations to drive brand awareness, traffic, as well as building media relationships. ​ In this role, you adapt global brand initiatives for regional markets to secure press coverage, media engagement, while growing the brand community across all digital and physical channels.​

What you will do:

• Lead PR agencies in the relevant markets to ensure that opportunities are maximized and manage the media enquiries
• Work with Regional PR Manager, develop and implement localized communication/PR/media relations strategy for the markets
• Establish workflow and asset co-ordination to provide the local PR agencies with all relevant brand info and strategic updates such as PR plans, press releases, imagery, samples, seeding plans, and suchlike
• Work with affiliate Marketing Team to support with the influencer strategy and seeding across the defined markets
• Manage sample movement regionally and be the point of contact for regional PR teams, agencies, and Showroom teams
• Collaborate with local teams to identify suitable celebrities and KOLs for each campaign to meet brand objective and business goal
• Support the local teams and agencies to implement press gifting and seeding strategies
• Monitor and track results against KPIs and produce weekly, monthly and quarterly reports for relevant projects

As the Fashion PR Lead & Communications Specialist, you contribute to added customer value, a strong brand and increased fashion perception by being responsible of Fashion PR & Showroom development and adapting internal communications to the sales market needs. You work towards aligned and cross-functional goals, driving omni sales performance and customer-centricity in all parts of your work by building and maintaining relationships with key media, influencers, celebrities and opinion leaders together with the PR & Communications Manager and Showroom team. You collaborate closely with the other teams in Customer Activation team to be able to find synergies and maximize the effect of our earned communication.

You have a strong brand focus and are insight- and data-driven with ability to drive results and work towards goals. You have a proven track record of creating results within the area of Fashion PR & Communications through locally adapted plans and strategies. With your experience within the industry and insight-driven mindset, you find innovative ways to engage our customers and stakeholders. You know how to create results by leading others with an ambitious and pragmatic approach.

Key responsibilities

• You are responsible for setting the sales market Fashion PR strategy and tactics, aligning your beliefs together with the PR & Communications Manager.
• Drive execution of activity plans and create results by ensuring sales market objectives in order to strengthen the H&M brand and fashion perception, both short- and long-term.
• Develop and build a network of H&M Ambassadors on a sales market level through maintaining and building a strong local relationship with media, influencers, celebrities & opinion leaders to proactively get earned product placements and present latest collection and news connected to the planned influencer activations together with the Fashion PR & Showroom team.
• Execute and follow up on regional & global Communications plan to effectively spread H&M’s messages to our own colleagues, complementing plans when relevant from a sales market perspective.
• Ensure close collaboration with the Fashion PR & Showroom team to maximize synergies between paid and earned relationship, collaborating with media agencies to secure quality and on-brand execution in all we do.

As the PR Coordinator, you actively support in all day to day regional PR activities to drive brand awareness in line with the Global and Regional objectives.

What you will do:

• Liaise with PR agencies in coordinating new and current season samples and provide the relevant information for press in APAC markets
• Collaborating with COS store teams to manage the flow of loaned samples in the APAC markets
• Support PR events, assisting in coordinate with store and external events across the region, including logistic planning 
• Implementing the VIPs list in all markets and coordinate the allocation of VIP cards with agencies
• Coordinating the samples for upcoming media shoots / loans by liaising with stylist and media 
• Monitor results against KPIs and produce weekly, monthly and quarterly replots for relevant projects, highlighting the successes and learnings
• Conduct research on fashion influencers, editors, stylist and journalists to provide most up to date movements in fashion industry

As the Paid Media Lead, you are responsible for developing and implementing the strategy for paid media channels, in close collaboration with the global and regional Strategy & Planning team. Your role involves creating a data-driven paid media strategy with your media agency to maximize marketing budget and regional growth, driven by global guidelines. You will work closely with Customer Activation & Marketing teams to ensure successful campaign implementation, optimization, and performance measurement across various paid media channels.

You have strong brand- and customer-focus with proven ability to set goals, drive results and take strategy into action. You are analytical, strategic, and are well-skilled in how to take insights into action, with a passion and understanding of media, brand and customer. You have a strong media background and competence, and are able to connect the dots from brand through to performance, to build and develop plans through the full customer journey. You enjoy working both on a strategic level as well as hands-on with day-to-day operations.

Key responsibilities

• You develop a comprehensive paid media strategy plan aligned with the overall marketing goals and target audiences, identifying key performance indicators (KPIs) and metrics to measure the success of paid media initiatives.
• Create and drive detailed media plans, including targeting strategies, budget breakdowns, and timeline for campaign implementation.
• Collaborate with marketing and controlling teams to allocate the paid media budget effectively across different campaigns and channels based on performance and expected return on investment (ROI).
• Prepare regular performance reports and analysis, providing key insights to stakeholders and presenting actionable recommendations for campaign improvements.
• Gather and collect creative feedback to ensure strong creative material, in collaboration with the Insight & Analytics team.

As Media Manager for India, you contribute to added customer value, a strong brand and increased sales by driving the regional media strategy and tactics . Working towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work, you are responsible for driving the global media strategy from a regional perspective. Based on regional insights, you set regional budget, tactics & media agency relationships to drive customer, brand and sales goals with emphasis on digital growth. Being an exceptional leader, you lead, manage and organize a team of regional specialists as well as local media specialists according to H&M values, standards and policies in collaboration with the global H&M Media & Operational teams. .​

​You have strong commercial focus and are insight and data driven with proven ability to drive results and work towards goals. Being and experienced manager in leading media and operational teams, you have a proven track record of achieving both short-term and long-term results. You manage your teams through an insight driven approach with high strategic and operational competence in all channels and touchpoints, bringing others onboard through an inspiring, clear, inclusive, ambitious and pragmatic approach. You are leader that strives to strengthen team and foster collaboration across channels, roles and functions, empowering strong collaboration and alignment between channels & teams to become more customer focused.​

​Key responsibilities​

• You are responsible supporting the team on executing the regional media directions, based on global media strategy and regional/ local customer and media insights.​

• Secure omni channel sync and alignment of all customer communication touchpoints within media to ensure excellence execution, as well as ensuring media coms plans are in line with customer goals, audiences and media channel guidelines.​

• Drive and follow up on media budget investments as well as signing off project assignments, following up, ensuring project deliverables are met timely.​

• You are responsible for leading complex projects ranging from region to sales market level, supporting teams in a cross collaboration, keeping a balanced workload, consistently improving processes and delivering on brand excellence.​

• Securing customer growth and retention, you grow and protect the H&M Brand in the market by identifying and informing on customer growth potential as well as knowing the customers in your markets and sharing relevant insights and deliverables on the customer plan

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As the Owned Media Lead, you are responsible for developing and implementing the strategy for owned media channels, in close collaboration with the global and regional Strategy & Planning team. Your role involves overseeing owned media planning, content analysis and development, and distribution to drive engagement, brand awareness, and customer loyalty. You will collaborate with cross-functional teams to ensure that owned media channels are effectively utilized to achieve marketing and business objectives.

You are analytical and insight-driven, and have strong interest in customer data, customer behaviour and how that impacts brand value and future business value. You are driven by turning insights into actions and plans, presenting your findings and recommendations in a clear way to stakeholders across functions. You work hands-on with planning and tactics, taking this out into daily operations.

Key responsibilities

• You develop a comprehensive owned media strategy plan aligned with the overall marketing goals and target audiences, identifying key performance indicators (KPIs) and metrics to measure the success of owned media initiatives.
• Collaborate with content creation teams within the region and globally to develop a content calendar and plan that aligns with brand messaging and resonates with the target audience across owned media channels.
• Utilize customer insights and data analytics to segment the target audience for owned media channels and tailor content to meet their preferences and needs, in collaboration with CRM & Loyalty team.
• Oversee the management and optimization of owned media channels together with Digital to ensure a holistic plan across all digital touchpoints, e.g. app, site, social, email and push, ensuring that the plan is synced with the overall holistic planning.
• You closely collaborate with the content operations team to secure the right content in the right place at the right time for the customer and provide a feedback loop to the insights unit and global content teams.

As the PR & Communication Manager, you contribute to added customer value, a strong brand and increased fashion perception by managing and leading the PR & Communications team in accordance with H&M values, standards & policies. Working towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work, you are responsible for implementing global strategies while ensuring a strong strategic foundation for the Region’s PR & Communications activities. Being an exceptional leader, you collaborate closely with the other teams in Customer Activation to be able to find synergies and maximize the effect of our earned communication.

You have a strong brand building focus and are insight and data driven, with proven ability to drive results and work towards goals. With your passion for PR & Communications, you are an excellent relationship builder, and you find innovative ways to engage our customers and stakeholders, empowering strong collaboration between channels & teams to become more customer focused. You manage your teams through an insight driven approach, customer and brand focused mindset, bringing others onboard through an inspiring, clear, inclusive, ambitious and pragmatic approach.

Key responsibilities

• You are responsible in supporting the team on executing the regional communication plan based on insights from each individual market and with H&M’s customer and brand in focus, setting goals, priorities and strategies to meet the global and regional overall objectives, ensuring relevance and effective brand building in the short and long term.
• Build, strengthen and protect the H&M brand with trustworthy communication, focusing on proactive Media Relation activities and reactive Crisis Management when needed.
• Drive global strategies with regional adaptations to ensure relevance and effective brand building to elevate the brand whilst optimizing results.
• You are responsible for leading complex projects ranging from region to sales market level, supporting teams in a cross collaboration, keeping a balanced workload, consistently improving processes and delivering on brand excellence.
• Securing a strong regional internal communication plan that can work effectively on sales market level with few adaptations.

As the Showroom & PR Coordinator, you work proactively with building and maintaining relationships with media and fashion insiders (influencers, celebrities, stylists, etc.) to build a fashion forward local community. You work towards aligned and cross-functional goals, driving omni sales performance and customer-centricity in all parts of your work, holding a balance with product focus and brand storytelling activities. You contribute to added customer value, a strong brand and increased fashion perception by working alongside the Fashion PR Lead where you run the upkeep of the showroom and support PR projects.

You have a strong commercial focus and are insight and data-drive, with proven ability to drive results and work towards goals. You are a driven, flexible, well organized and detail-oriented person with a can-do attitude and appreciate teamwork. With your experience within the industry and passion for fashion, you strive to find ways to inspire our media target group and influencers with the goal to reach and engage our customers with the latest fashion.

Key responsibilities

• You elevate the brand and the experience of the brand with local fashion PR activities primarily in the showroom with visual presentation on current garments and products, working alongside the Fashion PR Lead.
• Responsible for sample administration, including working with relevant systems, optimizing results by proactively and reactively handling requests and send outs.
• Develop and build a network of H&M Ambassadors on a sales market level through maintaining and building a strong local relationship with media, influencers, celebrities & opinion leaders.
• Collaborate cross functional with Influencer Specialists and Media to optimize earned and paid influencer partnerships.
• Upkeep of general showroom administration duties, e.g. tracking product placements, filling of press cuttings.