Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
Live Nation’s Concerts Division is where tours are born, artists come to life, and fans get to experience the rush of live music. From our dozens of owned/operated Amphitheaters to our Global Touring team, from Ticketing and Venue Operations to Marketing and Sales... we foster a fun and upbeat work culture with no shortage of opportunities. With perks ranging from free concert tickets to dog-friendly offices, to progressive benefits like student loan reimbursement and adoption/fertility support... it’s no wonder we are certified as a Great Place to Work organization and one of People Magazine’s “50 Companies that Care”. We want everyone to feel like they belong and can thrive in our community, so we strive to help you achieve your career and personal goals. Live music is our passion and where we find our common ground. There has never been a better time to join Live Nation.
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE JOB
The Director of House of Blues / Brooklyn Bowl Experience Marketing will work closely with the Vice President of Experience Marketing in building and driving end to end national marketing strategies for 10 House of Blues & 3 Brooklyn Bowl venues around the country, focusing on all experience related lines of business including restaurant, Foundation Room, and Bowling. By leveraging data and partnering with Venue Nation partners across operations, fan and artist hospitality, this role will lead national experience initiatives to drive our business forward while showcasing and celebrating the heart and soul that makes both businesses so unique.
As part of a heavily matrixed organization, this role will also be responsible for ensuring the mission statements and values for each business drive best practices, business objectives and priorities that can be clearly communicated and implemented by a team of marketers working across different organizations around the country.
WHAT THIS ROLE WILL DO
- Lead the creation of strategic roadmaps & integrated marketing plans for our House of Blues and Brooklyn Bowl lines of business.
- Ensure program development and rollouts are streamlined and executed smoothly
- Communicate with subject area experts across Brand, operations, restaurant, special events & more to develop marketing & communication strategies for the business
- Align internal partners as well as external agencies via strategic briefs, design, copy, website content, social content, media buying, and others as needed based on the initiative.
- Use data based decision making to evolve business strategy based on both guest & business needs.
- Ensure there is transparency & communication between HOB General Managers / BB managers & their marketers, help address concerns as they come up
- Educate and mentor marketers to be brand stewards for each LOB
- Partner with our digital / CRM Teams to understand our user database and develop / execute HOB & BB CRM strategies
- Leverage data to develop and drive programs to increase frequency of concertgoers
- Tracking and reporting for pacing and ROI – identify areas for growth/opportunity
WHAT THIS PERSON WILL BRING
- A creative storyteller and strategic thinker who can bring our venues to life.
- Ability to establish effective inter-departmental relationships across a heavily matrixed organization to ensure everyone aligns and achieves results
- Strong presentation / deck building skills to help socialize concepts, campaigns, and plans.
- Highly organized, with ability to balance multiple priorities and timelines at once
BENEFITS & PERKS - Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules. It is estimated based on what a successful Colorado applicant might be paid. It assumes that the successful candidate will be in Colorado or perform the position from Colorado. Similar positions located outside of
Colorado will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the CO EPEWA, a potential new employee’s salary history will not be used in compensation decisions.
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The expected compensation for this position in California is:
$100,000.00 USD - $125,000.00 USD
The expected compensation for this position in Colorado is:
$100,000.00 USD - $125,000.00 USD
The expected compensation for this position in Washington is:
$100,000.00 USD - $125,000.00 USD
** Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law, the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules, and the Washington Equal Pay and Opportunities Act. It is estimated based upon what a successful California or Colorado applicant or an individual working in this position in the state of Washington would be paid. It assumes that the candidate will be in California, Colorado, or Washington or perform the position from California, Colorado, or Washington. Similar positions located outside of California, Colorado, or Washington will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California, the CO EPEWA, and Washington Laws, a potential new employee’s salary history will not be used in compensation decisions.
